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Where are the Women? A Content Analysis of Introductory Public Relations Textbooks
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ICA-15-10506
21
20.)
How many mentions of women/gender/women’s issue are found in the book’s index?
Introductory Public Relations Textbooks Examined
Cutlip, S. M., Center, A. H., & Broom, G. M. (2000). Effective public relations.
8
th
ed. Upper Saddle River, NJ: Prentice Hall.
Guth, D. M. & Marsh, C. (2003). Public relations: A values-driven approach. 2
nd
ed. Boston: Allyn & Bacon.
Newsom, D., Turk, J. V., Kruckeberg, D. (2000). This is PR: The realities of
public relations. 7
th
ed. Belmont, CA: Wadsworth/Thomson Learning.
Seitel, F. P. (1998). The practice of public relations. 7
th
ed. Upper Saddle River,
NJ: Prentice Hall.
Wilcox, D. L., Ault, P. H., Agee, W. K., & Cameron, G. T. (2001). Essentials of
public relations. New York: Addison,Wesley & Longman.
Wilcox, D. L., Cameron, G. T., Ault, P. H., & Agee, W. K. (2003). Public
relations strategies and tactics. 7
th
ed. Boston: Allyn and Bacon.
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| | Authors: Brunner, Brigitta. |
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ICA-15-10506
21
20.)
How many mentions of women/gender/women’s issue are found in the book’s index?
Introductory Public Relations Textbooks Examined
Cutlip, S. M., Center, A. H., & Broom, G. M. (2000). Effective public relations.
8
th
ed. Upper Saddle River, NJ: Prentice Hall.
Guth, D. M. & Marsh, C. (2003). Public relations: A values-driven approach. 2
nd
ed. Boston: Allyn & Bacon.
Newsom, D., Turk, J. V., Kruckeberg, D. (2000). This is PR: The realities of
public relations. 7
th
ed. Belmont, CA: Wadsworth/Thomson Learning.
Seitel, F. P. (1998). The practice of public relations. 7
th
ed. Upper Saddle River,
NJ: Prentice Hall.
Wilcox, D. L., Ault, P. H., Agee, W. K., & Cameron, G. T. (2001). Essentials of
public relations. New York: Addison,Wesley & Longman.
Wilcox, D. L., Cameron, G. T., Ault, P. H., & Agee, W. K. (2003). Public
relations strategies and tactics. 7
th
ed. Boston: Allyn and Bacon.
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