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The Effect of News Frames and Individual Schemas on Issue Interpretations and Attitudes
Unformatted Document Text:  The Effect of News Frames and Individual Schemas on Issue Interpretations and Attitudes (Abstract) This study examines the effects of news frames on audiences’ issue interpretations and attitudes, and how such effects are moderated by individual issue schemas. An experiment was conducted whereby four news articles systematically manipulated by value or consequence frames were presented to participants in a controlled issue framing environment. Results indicated that while news frames can indeed activate frame-related issue interpretations, they had limited impact on issue attitudes. Individual issue schemas, however, were found to be a significant moderator of framing effects. Those with distinct issue schemas differed significantly in issue interpretations and attitudes. Implications of these findings and future research directions are discussed.

Authors: Shen, Fuyuan.
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The Effect of News Frames and Individual Schemas on Issue Interpretations and
Attitudes
(Abstract)
This study examines the effects of news frames on audiences’ issue interpretations
and attitudes, and how such effects are moderated by individual issue schemas. An
experiment was conducted whereby four news articles systematically manipulated by value
or consequence frames were presented to participants in a controlled issue framing
environment. Results indicated that while news frames can indeed activate frame-related
issue interpretations, they had limited impact on issue attitudes. Individual issue schemas,
however, were found to be a significant moderator of framing effects. Those with distinct
issue schemas differed significantly in issue interpretations and attitudes. Implications of
these findings and future research directions are discussed.


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