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Broadcast Ownership Regulation in a Border Era: An Analysis of how the U.S. Federal Communications Commission is Shaping the Debate on Broadcast Ownership Limits
Unformatted Document Text:  18 the author of Study number 2 in the Federal Communications Law Journal. The FCC study was an expanded version of this earlier work. Like study number 2, the other study that used content analysis was conducted by a faculty member in a university communication department. Study number 5; “Program Diversity and the Program Selection Process on Broadcast Network Television” used content analysis to study the diversity of television program genres over an extended period. It stands out as unique among the twelve studies not only because of its methodology but also because of the body of literature from which it draws its citations. Eleven items appear in the list of references. Four were excluded from this analysis because they appeared in the trade-press publications Variety, Electronic Media, and Broadcasting & Cable. Six of the remaining seven items are books that anyone in an electronic media department would recognize, including Todd Gitlin’s Inside Prime-Time (Gitlin, 1983) and Muriel Cantor’s The Hollywood Producer: His Work and His Audience (Cantor, 1988). The remaining item is a paper from the American Journal of Sociology. None of the other eight FCC studies even begin to cite this kind of literature with most relying on economics and management publications. For example, study number 6; “A Theory of Broadcast Media Concentration and Commercial Advertising” includes thirteen items in its list of references. All thirteen were types of material included in this analysis. Based on the titles of the journals in which the six journal articles in the list appeared it is clear that they are all the product of an economic perspective. The journals were the Quarterly Journal of Economics (4 items), Econometrica, and the Economic Journal. Six more of the citations are working papers or reports by university units or independent think tanks. These organizations include the National Bureau of Economic Research, a non-profit research organization in Cambridge, MA

Authors: Blevins, Jeffrey. and Brown, Duncan.
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18
the author of Study number 2 in the Federal Communications Law Journal. The FCC study was
an expanded version of this earlier work.
Like study number 2, the other study that used content analysis was conducted by a
faculty member in a university communication department. Study number 5; “Program
Diversity and the Program Selection Process on Broadcast Network Television” used content
analysis to study the diversity of television program genres over an extended period. It stands
out as unique among the twelve studies not only because of its methodology but also because of
the body of literature from which it draws its citations. Eleven items appear in the list of
references. Four were excluded from this analysis because they appeared in the trade-press
publications Variety, Electronic Media, and Broadcasting & Cable. Six of the remaining seven
items are books that anyone in an electronic media department would recognize, including Todd
Gitlin’s Inside Prime-Time (Gitlin, 1983) and Muriel Cantor’s The Hollywood Producer: His
Work and His Audience (Cantor, 1988). The remaining item is a paper from the American
Journal of Sociology.
None of the other eight FCC studies even begin to cite this kind of literature with most
relying on economics and management publications. For example, study number 6; “A Theory
of Broadcast Media Concentration and Commercial Advertising” includes thirteen items in its
list of references. All thirteen were types of material included in this analysis. Based on the
titles of the journals in which the six journal articles in the list appeared it is clear that they are all
the product of an economic perspective. The journals were the Quarterly Journal of Economics
(4 items), Econometrica, and the Economic Journal. Six more of the citations are working
papers or reports by university units or independent think tanks. These organizations include the
National Bureau of Economic Research, a non-profit research organization in Cambridge, MA


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