All Academic, Inc. Research Logo

Info/CitationFAQResearchAll Academic Inc.
Document

Beyond Ratings or Quality. Surpassing the Dilemma of Entertainment in Public Broadcasting
Unformatted Document Text:  5 second with 12%. Viewers tended to reserve the notion of ‘quality’ for serious programs and associate entertainment more easily with ‘trash’. 5 Messenger Davies (2001) arrived at a similar conclusion regarding children. The quality discourse of adult and young viewers seems to be so much intertwined with public service ideology and institutionalized quality discourses that they cannot be separated easily. In this respect, Mäntymäki (2002) indicates that it is quite astonishing to realize how closely Finnish ‘quality discourse’ reminds one of the ‘value discourse’ of the Australian public service company ABC (Hawkins, 1999) and the ‘discourse of quality’ mapped out by Brunsdon (1990) and Frith (2000) in connection with British media debates. It seems, then, as if quality must be viewed as a genre feature of serious programs rather than as a neutral value that invites viewers to watch a particular program. On close inspection, then, none of the reasons that would justify narrower programming seem valid. This implies that if a public broadcasting company is to hold on to its public service mission of broadcasting high quality programs for everyone, it should be making it more clear how this is expressed in all of its programs – light entertainment and light drama not excluded. Consumer or Citizen: An Irresolvable Dilemma? A second obstacle for a serious status of entertainment in public television involves the role of the audience in public programming. There is a contradiction between policy papers that emphasize the need for guiding demand and a deep-seated tradition that starts from the supply side. Executives, managers, and program makers in Dutch public broadcasting tended to be ambivalent. They subscribed to the view that public networks should look more to what their viewers and listeners want, but they also called attention to the educational and elevating tradition of public broadcasting. Some felt that you have to engage in a conversation with the audience, so as to find a way for your message to reach as many viewers as possible. Other program makers vehemently defended the creative freedom that public broadcasting ensures. Two program makers: - I do not think it so bad when your program is also held up against its ratings. - I disagree. Program makers and editorial staff members should have their own responsibility; this is a luxury that public broadcasting should allow itself. I also worked for a commercial network, where this is not possible. It is much more habitual there that within given formats, certain targets have to be reached depending on the timeslot.

Authors: Meijer, Irene.
first   previous   Page 5 of 27   next   last



background image
5
second with 12%. Viewers tended to reserve the notion of ‘quality’ for serious
programs and associate entertainment more easily with ‘trash’.
5
Messenger Davies
(2001) arrived at a similar conclusion regarding children. The quality discourse of
adult and young viewers seems to be so much intertwined with public service
ideology and institutionalized quality discourses that they cannot be separated easily.
In this respect, Mäntymäki (2002) indicates that it is quite astonishing to realize how
closely Finnish ‘quality discourse’ reminds one of the ‘value discourse’ of the
Australian public service company ABC (Hawkins, 1999) and the ‘discourse of
quality’ mapped out by Brunsdon (1990) and Frith (2000) in connection with British
media debates. It seems, then, as if quality must be viewed as a genre feature of
serious programs rather than as a neutral value that invites viewers to watch a
particular program.
On close inspection, then, none of the reasons that would justify narrower
programming seem valid. This implies that if a public broadcasting company is to
hold on to its public service mission of broadcasting high quality programs for
everyone, it should be making it more clear how this is expressed in all of its
programs – light entertainment and light drama not excluded.
Consumer or Citizen: An Irresolvable Dilemma?
A second obstacle for a serious status of entertainment in public television involves
the role of the audience in public programming. There is a contradiction between
policy papers that emphasize the need for guiding demand and a deep-seated
tradition that starts from the supply side. Executives, managers, and program makers
in Dutch public broadcasting tended to be ambivalent. They subscribed to the view
that public networks should look more to what their viewers and listeners want, but
they also called attention to the educational and elevating tradition of public
broadcasting. Some felt that you have to engage in a conversation with the audience,
so as to find a way for your message to reach as many viewers as possible. Other
program makers vehemently defended the creative freedom that public broadcasting
ensures. Two program makers:
- I do not think it so bad when your program is also held up against
its ratings.
- I disagree. Program makers and editorial staff members should
have their own responsibility; this is a luxury that public
broadcasting should allow itself. I also worked for a commercial
network, where this is not possible. It is much more habitual there
that within given formats, certain targets have to be reached
depending on the timeslot.


Convention
All Academic Convention can solve the abstract management needs for any association's annual meeting.
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.
Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!
Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!
Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

first   previous   Page 5 of 27   next   last

©2012 All Academic, Inc.