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Exemplars and the Application of the Desert Heuristic When Responding to Fundraising Attempts
Unformatted Document Text:  24 the dangers of Aids. Based on the facts, that attitude is wrong. Aids is very much with us – in the Netherlands and throughout the world. What can you do about it? First, never assume, even for a moment, that the end is in sight, thatAids is no longer among us. The end will only be in sight if we refuse to give Aids a chance. You can help by donating to the Aids Fund. Your contributions will go to helping people like Marc. Such support is badly needed. We still have a long way to go. So, please give. Every guilder helps. Sincerely, Peter van Rooijen Director of the Aids Fund

Authors: Hoeken, Hans. and Hustinx, Lettica.
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the dangers of Aids. Based on the facts, that attitude is wrong. Aids is very much with us – in the
Netherlands and throughout the world.

What can you do about it? First, never assume, even for a moment, that the end is in sight, thatAids is
no longer among us. The end will only be in sight if we refuse to give Aids a chance. You can help by
donating to the Aids Fund. Your contributions will go to helping people like Marc. Such support is
badly needed. We still have a long way to go. So, please give. Every guilder helps.

Sincerely,
Peter van Rooijen
Director of the Aids Fund


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