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CEO Images in Magazines and Newspapers, 1990-2001: The Growth of CEO Coverage and the Importance of Competence, Personal, and Integrity Dimensions to Image Formation

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Abstract:

The importance of CEOs to public relations practice and to formation of organizational image is well documented. However, few studies have examined how and to what extent CEOs are portrayed in media coverage. This study builds on recent newspaper research on the topic. Content analysis of 577 articles in three leading magazines during the period 1990-2001 is used to analyze trends in salience and valence of CEO coverage and to assess five dimensions of CEO images in coverage.
Findings are similar to those in the newspaper study. Magazine coverage of CEOs rose dramatically during the period, and overall valence of the articles was favorable. Competency, personal, and integrity dimensions of CEO images made important contributions to valence formation. The findings highlight an important strategic role for public relations professionals since CEO images presented in the coverage focus on what CEOs may do or accomplish and how they do it—their behaviors, ethics, integrity.

Most Common Document Word Stems:

ceo (255), imag (178), magazin (164), coverag (150), public (103), dimens (91), relat (88), studi (82), valenc (73), busi (65), articl (64), media (59), news (59), compani (58), person (53), newspap (50), press (47), stori (46), 2001 (42), communic (38), present (37),

Author's Keywords:

CEO images, Public relations, CEO Coverage
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Name: International Communication Association
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http://www.icahdq.org


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MLA Citation:

Berger, Bruce. and Park, Dong-Jin. "CEO Images in Magazines and Newspapers, 1990-2001: The Growth of CEO Coverage and the Importance of Competence, Personal, and Integrity Dimensions to Image Formation" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA, May 27, 2003 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p112152_index.html>

APA Citation:

Berger, B. K. and Park, D. , 2003-05-27 "CEO Images in Magazines and Newspapers, 1990-2001: The Growth of CEO Coverage and the Importance of Competence, Personal, and Integrity Dimensions to Image Formation" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p112152_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: The importance of CEOs to public relations practice and to formation of organizational image is well documented. However, few studies have examined how and to what extent CEOs are portrayed in media coverage. This study builds on recent newspaper research on the topic. Content analysis of 577 articles in three leading magazines during the period 1990-2001 is used to analyze trends in salience and valence of CEO coverage and to assess five dimensions of CEO images in coverage.
Findings are similar to those in the newspaper study. Magazine coverage of CEOs rose dramatically during the period, and overall valence of the articles was favorable. Competency, personal, and integrity dimensions of CEO images made important contributions to valence formation. The findings highlight an important strategic role for public relations professionals since CEO images presented in the coverage focus on what CEOs may do or accomplish and how they do it—their behaviors, ethics, integrity.

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Document Type: .PDF
Page count: 49
Word count: 10517
Text sample:
CEO Images in Magazines--1 CEO Images in Magazines and Newspapers 1990-2001: The Growth of CEO Coverage and the Importance of Competence Personal and Integrity Dimensions to Image Formation Abstract The importance of CEOs to public relations practice and to formation of organizational image is well documented. However few studies have examined how and to what extent CEOs are portrayed in media coverage. This study builds on recent newspaper research on the topic. Content analysis of 577 articles in three
watch is vital to business. O’Dwyer’s PR Services Report p.74. Wartick S. L. (1992 Spring). The relationship between intense media exposure and change in corporate reputation. Business and Society 31(1) 33-49. Williams S. L. & Moffitt M. A. (1997). Corporate image as an impression formation process: Prioritizing personal organizational and environmental audience factors. Journal of Public Relations Research 9(4) 237-258. Zachary G. P. (1997 September 3). Faces of the ’90s: CEOs are stars now but why? And would Alfred


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