All Academic, Inc. Research Logo

Info/CitationFAQResearchAll Academic Inc.
Document

CEO Images in Magazines and Newspapers, 1990-2001: The Growth of CEO Coverage and the Importance of Competence, Personal, and Integrity Dimensions to Image Formation
Unformatted Document Text:  CEO Images in Magazines--22 As Park and Berger (in press) note, this attention to competence is not surprising. CEOs hold the most powerful positions in organizations and are held responsible for overall organizational performance and results. The competence dimension focuses on how successful CEOs are, or are perceived or presented to be, in carrying out such responsibilities—a metric that is presented publicly every quarter in SEC filings and financial news releases. Studies of political candidates also underscore the importance of the competence dimension of image—from the point of view of voter assessments of candidates drawn from media coverage (Miller et al., 1986). We anticipated finding a relatively greater frequency of the personal image dimension in magazine features than newspaper stories, since practitioners are believed to offer more depth, personalized executive features to leading magazines (Crawford, 2001). However, the personal dimension of CEO image is presented fairly consistently in newspaper stories (22.3% of total image dimensions) and in magazine articles (21.4%). What is notable in both print media is the predominance of competence and personal dimensions of CEO image in coverage: together the two dimensions account for 72.1% of CEO images presented in news stories and 60.0% of CEO images portrayed in magazine articles. These findings appear to support the argument that CEOs are attractive and persuasive news sources due to their prominence, personality, and expertise (Straughan et al, 1996). Perhaps more meaningful are findings regarding relative contributions of the various image dimensions to valence formation (Table 16 and Figure 4). Clearly, the competence dimension exerts significant weight on valence formation—positively, neutrally, and negatively. CEOs who perform or appear to perform well and produce strategic and financial returns tend to receive positive coverage in magazines; those who don’t, or don’t appear to, are portrayed less favorably. On the other hand, the personal, charisma, and reliability image dimensions tend to

Authors: Berger, Bruce. and Park, Dong-Jin.
first   previous   Page 22 of 49   next   last



background image
CEO Images in Magazines--22
As Park and Berger (in press) note, this attention to competence is not surprising. CEOs hold the
most powerful positions in organizations and are held responsible for overall organizational
performance and results. The competence dimension focuses on how successful CEOs are, or are
perceived or presented to be, in carrying out such responsibilities—a metric that is presented
publicly every quarter in SEC filings and financial news releases. Studies of political candidates
also underscore the importance of the competence dimension of image—from the point of view
of voter assessments of candidates drawn from media coverage (Miller et al., 1986).
We anticipated finding a relatively greater frequency of the personal image dimension in
magazine features than newspaper stories, since practitioners are believed to offer more depth,
personalized executive features to leading magazines (Crawford, 2001). However, the personal
dimension of CEO image is presented fairly consistently in newspaper stories (22.3% of total
image dimensions) and in magazine articles (21.4%). What is notable in both print media is the
predominance of competence and personal dimensions of CEO image in coverage: together the
two dimensions account for 72.1% of CEO images presented in news stories and 60.0% of CEO
images portrayed in magazine articles. These findings appear to support the argument that CEOs
are attractive and persuasive news sources due to their prominence, personality, and expertise
(Straughan et al, 1996).
Perhaps more meaningful are findings regarding relative contributions of the various
image dimensions to valence formation (Table 16 and Figure 4). Clearly, the competence
dimension exerts significant weight on valence formation—positively, neutrally, and negatively.
CEOs who perform or appear to perform well and produce strategic and financial returns tend to
receive positive coverage in magazines; those who don’t, or don’t appear to, are portrayed less
favorably. On the other hand, the personal, charisma, and reliability image dimensions tend to


Convention
Submission, Review, and Scheduling! All Academic Convention can help with all of your abstract management needs and many more. Contact us today for a quote!
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.
Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!
Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!
Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

first   previous   Page 22 of 49   next   last

©2012 All Academic, Inc.