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CEO Images in Magazines and Newspapers, 1990-2001: The Growth of CEO Coverage and the Importance of Competence, Personal, and Integrity Dimensions to Image Formation
Unformatted Document Text:  CEO Images in Magazines--39 Table 15 Dimensions of CEO image by print media Dimension Newspaper n=691 (100%) Magazine n=1127 (100%) Competence 344 435 (49.8%) (38.6%) Personal 154 241 (22.3%) (21.4%) Charisma 91 200 (13.2%) (17.8%) Reliability 66 159 (9.6%) (14.1%) Integrity 36 92 (5.2%) (8.2%) χ 2 (4, Ν = 1818 ) = 30.767, p < .001 . Contingency coefficient = .129 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Newspaper Magazine Press D im en sio n Integrity Reliability Charisma Personal Competence Figure 3. Dimensions of CEO image by press

Authors: Berger, Bruce. and Park, Dong-Jin.
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CEO Images in Magazines--39
Table 15
Dimensions of CEO image by print media
Dimension Newspaper
n=691
(100%)
Magazine
n=1127
(100%)
Competence 344
435
(49.8%) (38.6%)
Personal 154
241
(22.3%)
(21.4%)
Charisma 91
200
(13.2%)
(17.8%)
Reliability 66
159
(9.6%)
(14.1%)
Integrity 36
92
(5.2%)
(8.2%)
χ
2
(4,
Ν
= 1818
)
= 30.767, p
<
.001
.
Contingency coefficient = .129
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Newspaper
Magazine
Press
D
i
m
e
n
s
i
o
n
Integrity
Reliability
Charisma
Personal
Competence
Figure 3. Dimensions of CEO image by press


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