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CEO Images in Magazines and Newspapers, 1990-2001: The Growth of CEO Coverage and the Importance of Competence, Personal, and Integrity Dimensions to Image Formation
Unformatted Document Text:  CEO Images in Magazines--40 Table 16 Valence of image dimension in coverage 40.08% 44.44% 37.29% 14.68% 18.52% 23.99% 13.49% 17.59% 19.17% 15.48% 10.19% 14.21% 16.27% 9.26% 5.35% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Negative Neutral Positive Valence P ercen tag e Integrity Reliability Charisma Personality Competence Figure 4. Valence formation Valence Dimension Negative Neutral Positive n=252 (100%) n=108 (100%) n=767 (100%) Competence 101 (40.08%) 48 (44.44%) 286 (37.29%) Personality 37 (14.68%) 20 (18.52%) 184 (23.99%) Charisma 34 (13.49%) 19 (17.59%) 147 (19.17%) Reliability 39 (15.48%) 11 (10.19%) 109 (14.21%) Integrity 41 (16.27%) 10 (9.26%) 41 (5.35%) χ 2 ( 8 , N=1127) = 42.449, p<.001. Contingency coefficient = .191

Authors: Berger, Bruce. and Park, Dong-Jin.
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CEO Images in Magazines--40
Table 16
Valence of image dimension in coverage
40.08%
44.44%
37.29%
14.68%
18.52%
23.99%
13.49%
17.59%
19.17%
15.48%
10.19%
14.21%
16.27%
9.26%
5.35%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Negative
Neutral
Positive
Valence
P
e
r
c
e
n
t
a
g
e
Integrity
Reliability
Charisma
Personality
Competence
Figure 4. Valence formation
Valence
Dimension Negative
Neutral Positive
n=252 (100%)
n=108 (100%)
n=767 (100%)
Competence 101 (40.08%)
48 (44.44%)
286 (37.29%)
Personality 37
(14.68%)
20 (18.52%)
184 (23.99%)
Charisma 34
(13.49%)
19 (17.59%)
147 (19.17%)
Reliability 39
(15.48%)
11 (10.19%)
109 (14.21%)
Integrity
41
(16.27%)
10 (9.26%)
41 (5.35%)
χ
2
(
8
, N=1127) = 42.449, p<.001. Contingency coefficient = .191


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