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East Asian Modernities and Localized Media and Cultural Studies
Unformatted Document Text:  X[ Mainland China. To look into how East Asian MCS responded to the historical changes of their own realities, the next section will examine the problematics of cultural identity in relation to globalization mediated by the media industry in East Asia. 3.2 East Asian Media Industries and Cultural Identities in the Era of Globalization The objective of this section is to examine the changes of the media industries and the problem of cultural identity in East Asia within the problematics of globalization and post-colonialism. The changes of the Asian media industries in the past ten years can be organized into three aspects. First was the expansion of the Asian media and cultural industries. Secondly, although American cultural products increased due to the rapid expansion of the industries, at the same time the exchanges of film and television programs, records, computer games and comics inside the Asian region largely increased. Thirdly, it is the point that not only are there the exchanges of the cultural products inside the region but also there have been industrial exchanges in a variety of forms, including joint productions, joint-ventures, on-the-field direct investments, etc. Generally, the main topics of conversation of the visual industries ever since 1980 were synergy, convergence, and deregulation. In the past twenty or so years, the telecommunications, cable, satellite, television, and film industries gave birth to multi- media giants through many forms of mergers. (Thssu, D.K., 2000). The massive investments required in order to become major players in the global market were the basic powers of these industrial changes. Such changes of the global market have extended to Asia just the way they were. And the market possibilities of the Asian media

Authors: Kang, Myung-Koo.
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X[
Mainland China.
To look into how East Asian MCS responded to the historical changes of their own
realities, the next section will examine the problematics of cultural identity in relation to
globalization mediated by the media industry in East Asia.
3.2 East Asian Media Industries and Cultural Identities in the Era of Globalization
The objective of this section is to examine the changes of the media industries and the
problem of cultural identity in East Asia within the problematics of globalization and
post-colonialism. The changes of the Asian media industries in the past ten years can be
organized into three aspects. First was the expansion of the Asian media and cultural
industries. Secondly, although American cultural products increased due to the rapid
expansion of the industries, at the same time the exchanges of film and television
programs, records, computer games and comics inside the Asian region largely
increased. Thirdly, it is the point that not only are there the exchanges of the cultural
products inside the region but also there have been industrial exchanges in a variety of
forms, including joint productions, joint-ventures, on-the-field direct investments, etc.
Generally, the main topics of conversation of the visual industries ever since 1980
were synergy, convergence, and deregulation. In the past twenty or so years, the
telecommunications, cable, satellite, television, and film industries gave birth to multi-
media giants through many forms of mergers. (Thssu, D.K., 2000). The massive
investments required in order to become major players in the global market were the
basic powers of these industrial changes. Such changes of the global market have
extended to Asia just the way they were. And the market possibilities of the Asian media


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