All Academic, Inc. Research Logo

Info/CitationFAQResearchAll Academic Inc.
Document

East Asian Modernities and Localized Media and Cultural Studies
Unformatted Document Text:  X] scholars hold the view that globalization cannot be explained with a cultural imperialism argument (Ito 1990, Lee, Yoon & Sohn, 2001). The critique of cultural imperialism thesis is based on theoretical arguments as follows. Firstly, there is the active audience theory, as argued by Morley (1980), Fiske (1989), Ang (1990), etc., which says that the audiences in non-Western societies’ audiences do not passively consume the contents of the programs, but that they either appropriate on their own or engage in resistant interpretations. Secondly, like the positions of Featherstone (1996) and Tomlinson (1999), there is an argument that, in the postcolonial or postmodern perspective, the television programs and movies imported from the Asian region get hybridized with the local cultural elements, thereby possessing new cultural contents. Thirdly, there is the thesis that globalization means not just the West expanding into the rest of the world but also that the Asian countries having active exchange among themselves. We often find regional and local media markets growing. Another tenable claim is that national culture does not change easily and that there are cultural screens working in the process of accepting foreign programs. As the hybridization theory maintains, the thesis that every culture mingles and interacts with one another to create a new one is feasible. These theories and proofs do not negate the fact, however, that there has existed and operated the colonialism during the formation of the modernities of East Asia. Our capitalist modern capitalist society has enriched human life through technical and industrial revolutions. Non-western societies are following the trend. We call it modernization. On the other hand, contradictions of late capitalism are also growing such as

Authors: Kang, Myung-Koo.
first   previous   Page 16 of 22   next   last



background image
X]
scholars hold the view that globalization cannot be explained with a cultural
imperialism argument (Ito 1990, Lee, Yoon & Sohn, 2001). The critique of cultural
imperialism thesis is based on theoretical arguments as follows. Firstly, there is the
active audience theory, as argued by Morley (1980), Fiske (1989), Ang (1990), etc.,
which says that the audiences in non-Western societies’ audiences do not passively
consume the contents of the programs, but that they either appropriate on their own or
engage in resistant interpretations. Secondly, like the positions of Featherstone (1996)
and Tomlinson (1999), there is an argument that, in the postcolonial or postmodern
perspective, the television programs and movies imported from the Asian region get
hybridized with the local cultural elements, thereby possessing new cultural contents.
Thirdly, there is the thesis that globalization means not just the West expanding into the
rest of the world but also that the Asian countries having active exchange among
themselves.
We often find regional and local media markets growing. Another tenable claim is
that national culture does not change easily and that there are cultural screens working
in the process of accepting foreign programs. As the hybridization theory maintains, the
thesis that every culture mingles and interacts with one another to create a new one is
feasible. These theories and proofs do not negate the fact, however, that there has
existed and operated the colonialism during the formation of the modernities of East
Asia. Our capitalist modern capitalist society has enriched human life through technical
and industrial revolutions. Non-western societies are following the trend. We call it
modernization.
On the other hand, contradictions of late capitalism are also growing such as


Convention
Need a solution for abstract management? All Academic can help! Contact us today to find out how our system can help your annual meeting.
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.
Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!
Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!
Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

first   previous   Page 16 of 22   next   last

©2012 All Academic, Inc.