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East Asian Modernities and Localized Media and Cultural Studies
Unformatted Document Text:  Z criticisms among European scholars, who will say “How greatly different the streets of Germany, France, and Britain are.” But, to Western scholars, the terms “African,” “Latin American,” “Asian” and “European” will not sound abnormal. Keeping the politics of geopolitical mapping in mind, this review shall take a look at the special characteristics of critical MCS in the past twenty some years centered on the three localities 1 of Japan, Taiwan, and South Korea. The next section will look back over the trajectories of the formative process of East Asian MCS. In it I will inspect how East Asian MCS identify the formation of East Asian modernities in terms of the emergence of the consumer society and consumer culture and the formation of cultural identities mediated by the media industries in the era of globalization. 2. Charting the Emergence of East Asian Media and Cultural Studies Concerning the changes to the East Asian MCS in the last twenty years, this section raises two questions: 1) What research issues were presented as being important?; and 2) What special characteristics have the local societies of Japan, South Korea, and Taiwan gotten to possess in response to the changes of each local society developed? The researches on the media technologies, including newspapers, radio, 1 The reason why I am writing “three localities” instead of “three nations” here is the following. First, South Korea is divided from North Korea. Regarding Taiwan, there is the position of the Chinese government that it is a province of China, and there are a significant number of Taiwanese residents who argue for the independence of Taiwan. After I told a Chinese professor, in order to obtain materials about the present situation of China's media studies, that I plan to conduct a review centered on researches of China, Taiwan, Japan, and South Korea, I received a letter from the professor that I could not deal with Taiwan separately as it is a part of China. At a time when I felt regretful because I could not review China as getting materials about China was difficult, this letter made me even more bewildered. Anyhow, I make it clear here that the lack of China’s media and cultural studies in this chapter is due to my ignorance

Authors: Kang, Myung-Koo.
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Z
criticisms among European scholars, who will say “How greatly different the streets of
Germany, France, and Britain are.” But, to Western scholars, the terms “African,” “Latin
American,” “Asian” and “European” will not sound abnormal. Keeping the politics of
geopolitical mapping in mind, this review shall take a look at the special characteristics
of critical MCS in the past twenty some years centered on the three localities
1
of Japan,
Taiwan, and South Korea.
The next section will look back over the trajectories of the formative process of
East Asian MCS. In it I will inspect how East Asian MCS identify the formation of East
Asian modernities in terms of the emergence of the consumer society and consumer
culture and the formation of cultural identities mediated by the media industries in the
era of globalization.
2. Charting the Emergence of East Asian Media and Cultural Studies
Concerning the changes to the East Asian MCS in the last twenty years, this section
raises two questions: 1) What research issues were presented as being important?; and
2) What special characteristics have the local societies of Japan, South Korea, and
Taiwan gotten to possess in response to the changes of each local society developed?
The researches on the media technologies, including newspapers, radio,
1
The reason why I am writing “three localities” instead of “three nations” here is the following. First,
South Korea is divided from North Korea. Regarding Taiwan, there is the position of the Chinese
government that it is a province of China, and there are a significant number of Taiwanese residents
who argue for the independence of Taiwan. After I told a Chinese professor, in order to obtain
materials about the present situation of China's media studies, that I plan to conduct a review centered
on researches of China, Taiwan, Japan, and South Korea, I received a letter from the professor that I
could not deal with Taiwan separately as it is a part of China. At a time when I felt regretful because I
could not review China as getting materials about China was difficult, this letter made me even more
bewildered. Anyhow, I make it clear here that the lack of China’s media and cultural studies in this
chapter is due to my ignorance


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