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East Asian Modernities and Localized Media and Cultural Studies
Unformatted Document Text:  [ television, telecommunications media, etc, and on the media industries develop according to their advancement of these technologies. It is a matter of course that media studies, always being an intellectual environment surrounding the media, are intimately related with the needs of political powers and the media industries. Before World War II Japanese newspaper studies mainly dealt with the social role of, and the propagandist use of, newspapers. After the war, due to the influences of the U.S. occupation, they changed to an American-style social psychological public opinion studies. (Yoshimi, 2002). And, since the 1970s, along with the changes to the media industry, newspaper studies in Japan it started began with journalist training education and industry-oriented media studies – including the theories of news production, audience surveys, audience rating surveys, etc – started to become accepted settling down as a mainstream research trend. If we take a look at The Fifty 50 Year History of The Japanese Society for Studies in Journalism and Mass Communication published by the society in commemoration of its 50th year anniversary, media history, the content analysis of news, responsibility and ethics of the media, etc, appear as important research tasks until the 1990s; and it was since the 1980s that discussions regarding the information society started. Mori Yoshitaka and Okuma Takaaki (2000) have recently argued the Japanese researchers received British culture studies as an alternative to the microscopic media effect studies and to the administrative researches. They did not see the local context out of which the interests of British Cultural Studies emerged. Traditional mass communication studies and Japanese cultural studies, the other theoretical tendency, began in the mid-1980s. As an alternative to the behaviorist and functional approaches

Authors: Kang, Myung-Koo.
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[
television, telecommunications media, etc, and on the media industries develop
according to their advancement of these technologies. It is a matter of course that media
studies, always being an intellectual environment surrounding the media, are intimately
related with the needs of political powers and the media industries.
Before World War II Japanese newspaper studies mainly dealt with the social
role of, and the propagandist use of, newspapers. After the war, due to the influences of
the U.S. occupation, they changed to an American-style social psychological public
opinion studies. (Yoshimi, 2002). And, since the 1970s, along with the changes to the
media industry, newspaper studies in Japan it started began with journalist training
education and industry-oriented media studies – including the theories of news
production, audience surveys, audience rating surveys, etc – started to become accepted
settling down as a mainstream research trend. If we take a look at The Fifty 50 Year
History of The Japanese Society for Studies in Journalism and Mass Communication
published by the society in commemoration of its 50th year anniversary, media history,
the content analysis of news, responsibility and ethics of the media, etc, appear as
important research tasks until the 1990s; and it was since the 1980s that discussions
regarding the information society started.
Mori Yoshitaka and Okuma Takaaki (2000) have recently argued the Japanese
researchers received British culture studies as an alternative to the microscopic media
effect studies and to the administrative researches. They did not see the local context out
of which the interests of British Cultural Studies emerged. Traditional mass
communication studies and Japanese cultural studies, the other theoretical tendency,
began in the mid-1980s. As an alternative to the behaviorist and functional approaches


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