All Academic, Inc. Research Logo

Info/CitationFAQResearchAll Academic Inc.
Document

HOW INTERPERSONAL TRUST MANIFESTS ONLINE BEHAVIOR: A case study exploring the impact of societal levels of interpersonal trust on the utilization of online source credible information.
Unformatted Document Text:  How interpersonal trust manifests 16 auction such that auctions with low initial prices attract more bids than auctions with high initial prices, with the final values remaining the same (Vishwanath, 2001). Hence only Canadian auctions with a minimum value of $1 (US), and French and German auctions with a minimum value of EURO 1 were included. Thirdly, Vishwanath (2002) examined the impact of differing product listing modalities on bidders, and reported bidder gravitation towards online auctions with pictorial information as against textual descriptions. Hence, care was taken to ensure, that all the products included in the sample had product pictures next to them. Fourthly, since most online auctions extend for an average 9.3 days (Lucking-Reiley, 2000), all auctions included in the sample, began on the same day and had a duration of seven days from this start date. This procedure ensured that bidders chose from among the competing products listed during that day, during their decision-making. Lastly, care was taken to ensure against cross- contamination of the sample. Only completed auctions for products where the seller and bidders are both located within the same sample country were include. Next, auctions were differentiated on the basis of their seller ratings. As mentioned earlier colored icons in yellow, turquoise, purple, red, and shooting stars symbolize varying levels of seller ratings achieved. However, the data collection found very few sellers for IBook laptops within France with purple, red and shooting stars. Likewise the data collection netted very few auctions in Germany with red or shooting stars. This could be due to the relative newness of auctioneering within France or due to the fact that lower interpersonal trust within the population resulted in a lower willingness to provide feedback or rate sellers.

Authors: Vishwanath, Arun.
first   previous   Page 16 of 33   next   last



background image
How interpersonal trust manifests 16
auction such that auctions with low initial prices attract more bids than auctions
with high initial prices, with the final values remaining the same (Vishwanath,
2001). Hence only Canadian auctions with a minimum value of $1 (US), and
French and German auctions with a minimum value of EURO 1 were included.
Thirdly, Vishwanath (2002) examined the impact of differing product listing
modalities on bidders, and reported bidder gravitation towards online auctions
with pictorial information as against textual descriptions. Hence, care was taken
to ensure, that all the products included in the sample had product pictures next to
them. Fourthly, since most online auctions extend for an average 9.3 days
(Lucking-Reiley, 2000), all auctions included in the sample, began on the same
day and had a duration of seven days from this start date. This procedure ensured
that bidders chose from among the competing products listed during that day,
during their decision-making. Lastly, care was taken to ensure against cross-
contamination of the sample. Only completed auctions for products where the
seller and bidders are both located within the same sample country were include.
Next, auctions were differentiated on the basis of their seller ratings. As
mentioned earlier colored icons in yellow, turquoise, purple, red, and shooting
stars symbolize varying levels of seller ratings achieved. However, the data
collection found very few sellers for IBook laptops within France with purple, red
and shooting stars. Likewise the data collection netted very few auctions in
Germany with red or shooting stars. This could be due to the relative newness of
auctioneering within France or due to the fact that lower interpersonal trust within
the population resulted in a lower willingness to provide feedback or rate sellers.


Convention
All Academic Convention is the premier solution for your association's abstract management solutions needs.
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.
Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!
Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!
Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

first   previous   Page 16 of 33   next   last

©2012 All Academic, Inc.