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HOW INTERPERSONAL TRUST MANIFESTS ONLINE BEHAVIOR: A case study exploring the impact of societal levels of interpersonal trust on the utilization of online source credible information.
Unformatted Document Text:  How interpersonal trust manifests 25 managerial behavior and organizational design, in L.L. Cummings and B.M. Stra, Eds., Research in Organizational Behavior, 6, JAI Press, Greenwich, CT, 191-233. Durkheim, E. (1938). The rites of sociological methods (2 nd Edition). Glencoe, IL: Free Press. EBay website: http://www.ebay.com EBay Canada website: http://www.pages.ebay.ca/ EBay France website: http://www.pages.ebay.fr/ EBay Germany website: http://www.pages.ebay.de/ Epinions website: http:// www.epinions.com Erdham, T., and Swait, J., (1998). Brand equity as a signaling phenomenon. Journal of Consumer Psychology, 7, 131- 157. Ess, C., and Sudweeks, F. (1998). Computer mediated communication or culturally mediated computing? Challenging the assumptions of the electronic global village, Electronic Journal of Communication, 8 (3 & 4). Feldman, R, A., & Mehra, R. (1993). Auctions: Theory and applications. IMF Staff Papers, 40, 485-511, International Monetary Fund. Fisher, D.R. and Wright, L.M. (2001). On utopias and dystopias: Toward An understanding of the discourse surrounding the Internet. Journal of Computer-Mediated Communication, 6(2). Flanagin, A.J., and Metzger, M.J. (2000). Perceptions of internet credibility. Journalism and Mass Communication Quarterly, 77 (3), 515-540. Gerbner, G., Gross, L., Morgan, M., and Signorielli, N. (1980). The

Authors: Vishwanath, Arun.
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background image
How interpersonal trust manifests 25
managerial behavior and organizational design, in L.L. Cummings and
B.M. Stra, Eds., Research in Organizational Behavior, 6, JAI Press,
Greenwich, CT, 191-233.
Durkheim, E. (1938). The rites of sociological methods (2
nd
Edition). Glencoe, IL:
Free Press.
EBay website:
http://www.ebay.com
EBay Canada website:
http://www.pages.ebay.ca/
EBay France website:
http://www.pages.ebay.fr/
EBay Germany website:
http://www.pages.ebay.de/
Epinions website: http://
www.epinions.com
Erdham, T., and Swait, J., (1998). Brand equity as a signaling phenomenon.
Journal of Consumer Psychology, 7, 131- 157.
Ess, C., and Sudweeks, F. (1998). Computer mediated communication or
culturally mediated computing? Challenging the assumptions of the
electronic global village, Electronic Journal of Communication, 8 (3 & 4).
Feldman, R, A., & Mehra, R. (1993). Auctions: Theory and applications. IMF
Staff Papers, 40, 485-511, International Monetary Fund.
Fisher, D.R. and Wright, L.M. (2001). On utopias and dystopias: Toward An
understanding of the discourse surrounding the Internet. Journal of
Computer-Mediated Communication, 6(2).
Flanagin, A.J., and Metzger, M.J. (2000). Perceptions of internet credibility.
Journalism and Mass Communication Quarterly, 77 (3), 515-540.
Gerbner, G., Gross, L., Morgan, M., and Signorielli, N. (1980). The


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