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HOW INTERPERSONAL TRUST MANIFESTS ONLINE BEHAVIOR: A case study exploring the impact of societal levels of interpersonal trust on the utilization of online source credible information.
Unformatted Document Text:  How interpersonal trust manifests 27 Kraut, R., Patterson, M., Lundmark, V., Kiesler, S., Mukopadhyay, T., and Scherlis, W., (1998). Internet paradox: A social technology that reduces social involvement and psychological well-being? American Psychologist, 52, 1017-1031. Jain, S.C., and Posavac, S.S., (2001). Prepurchase attribute verifiability, source credibility, and persuasion. Journal of Consumer Psychology, 11(3), 169- 180. Johnson, S., (2001). Emergence: The connected life of ants, brains, cities and software. Scribner: NY. Laffont, J.J.(1997). Game theory and empirical economics: The case of auction data. European Economic Review, 41, 1-35. Lucking-Reiley, D. (2000). Auctions on the internet: What’s being auctioned and how? The Journal of Industrial Economics, XLV111, 3, 227-252. Li, H., and Bukovac, J.L., (1999). Cognitive impact of banner ad characteristics: An experimental study. Journalism and Mass Communication Quarterly, 76 (2), 341-353. Maitland, C. (1998). Global diffusion of interactive networks: The impact of culture, The Electronic Journal of Communication, 8 (3-4). Moon, J., and Tikoo, S., (1999). Consumer use of available information for making Inferences about missing information. Journal of Business Research, 39, 135-146. Nie, N., and Erbring, L., (2000). Internet and society: A Preliminary report.

Authors: Vishwanath, Arun.
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How interpersonal trust manifests 27
Kraut, R., Patterson, M., Lundmark, V., Kiesler, S., Mukopadhyay, T., and
Scherlis, W., (1998). Internet paradox: A social technology that reduces
social involvement and psychological well-being? American Psychologist,
52, 1017-1031.
Jain, S.C., and Posavac, S.S., (2001). Prepurchase attribute verifiability, source
credibility, and persuasion. Journal of Consumer Psychology, 11(3), 169-
180.
Johnson, S., (2001). Emergence: The connected life of ants, brains, cities and
software. Scribner: NY.
Laffont, J.J.(1997). Game theory and empirical economics: The case of auction
data. European Economic Review, 41, 1-35.
Lucking-Reiley, D. (2000). Auctions on the internet: What’s being auctioned and
how? The Journal of Industrial Economics, XLV111, 3, 227-252.
Li, H., and Bukovac, J.L., (1999). Cognitive impact of banner ad
characteristics: An experimental study. Journalism and Mass
Communication Quarterly, 76 (2), 341-353.
Maitland, C. (1998). Global diffusion of interactive networks: The impact of
culture, The Electronic Journal of Communication, 8 (3-4).
Moon, J., and Tikoo, S., (1999). Consumer use of available information for
making Inferences about missing information. Journal of Business
Research, 39, 135-146.
Nie, N., and Erbring, L., (2000). Internet and society: A Preliminary
report.


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