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HOW INTERPERSONAL TRUST MANIFESTS ONLINE BEHAVIOR: A case study exploring the impact of societal levels of interpersonal trust on the utilization of online source credible information.
Unformatted Document Text:  How interpersonal trust manifests 33 Table 3. Analysis of Variance for dependent variable ‘unique bidders’ Sources of Variation Sum of Squares d.f. Mean Square F Sig. of F Eta-squared ( 2 ) For variable ‘Unique Bidders’ Main Effects Seller Rating 550.26 1 550.26 149.25 <.001 .340 Country 60.09 2 30.04 8.15 <.001 .053 Two-way interactions 129.69 2 64.84 17.59 <.001 .108 Explained 742.30 5 148.46 40.27 <.001 .410 Residual 1069.12 290 3.687 Total 5877 296 Note 1. Variable ‘unique bidders’ represents the unique number of bidders attracted to an auction.

Authors: Vishwanath, Arun.
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How interpersonal trust manifests 33

Table 3. Analysis of Variance for dependent variable ‘unique bidders’
Sources of
Variation
Sum of
Squares
d.f.
Mean
Square
F
Sig.
of F
Eta-squared
(
2
)
For variable
‘Unique Bidders’
Main Effects
Seller Rating
550.26
1
550.26
149.25
<.001
.340
Country 60.09
2
30.04
8.15
<.001
.053
Two-way
interactions
129.69
2
64.84
17.59
<.001
.108
Explained 742.30
5
148.46
40.27
<.001
.410
Residual 1069.12
290
3.687
Total 5877
296
Note 1. Variable ‘unique bidders’ represents the unique number of bidders
attracted to an auction.


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