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HOW INTERPERSONAL TRUST MANIFESTS ONLINE BEHAVIOR: A case study exploring the impact of societal levels of interpersonal trust on the utilization of online source credible information.
Unformatted Document Text:  How interpersonal trust manifests 5 the subject of a large body of research. One area within this body is concerned with the effects of new media on society. Research on ‘new media effects’ examine the mechanisms through which new media alters reality and the understanding of various context, thereby changing social norms and structures. Research in this area often extends traditional mass communication effects theories to the Internet, which argue that time spent with a medium alters social reality as the understanding of various contexts are drawn from their representations in the medium. The depiction of social reality on television, for example, is thought to cultivate a perception of the world as a mean place, leading to social withdrawal (Gerbner, Gross, Morgan, and Signorelli, 1980). These arguments have been extended to the Internet, with research relating time spent online to the erosion of psychological well being, social trust, real world ties, and community involvement (Kraut et al., 1998; Nie and Erbing, 2000; Shah et al., 2001). Cultural research on the effects of new media, argue from the Internet’s potential of increased knowledge, tightened relations, and wired communities of cooperation and coordination (Bimber, 1998; Jones, 1995; Katz and Aspden, 1997; Rheingold, 1993; Shah et al, 2001), to its macro level effects on creating global electronic villages, cultural homogenization (e.g. Hongladarom, 1998) and micro level effects on social interaction, thin cultures, community and civic engagement (Shah et al., 2001) etc. Studies such as these define one end of a continuum. At the other end of the new media/culture continuum is the area of research that is concerned with the role of culture in the development (Maitland,

Authors: Vishwanath, Arun.
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How interpersonal trust manifests 5
the subject of a large body of research. One area within this body is concerned
with the effects of new media on society. Research on ‘new media effects’
examine the mechanisms through which new media alters reality and the
understanding of various context, thereby changing social norms and structures.
Research in this area often extends traditional mass communication effects
theories to the Internet, which argue that time spent with a medium alters social
reality as the understanding of various contexts are drawn from their
representations in the medium. The depiction of social reality on television, for
example, is thought to cultivate a perception of the world as a mean place, leading
to social withdrawal (Gerbner, Gross, Morgan, and Signorelli, 1980). These
arguments have been extended to the Internet, with research relating time spent
online to the erosion of psychological well being, social trust, real world ties, and
community involvement (Kraut et al., 1998; Nie and Erbing, 2000; Shah et al.,
2001). Cultural research on the effects of new media, argue from the Internet’s
potential of increased knowledge, tightened relations, and wired communities of
cooperation and coordination (Bimber, 1998; Jones, 1995; Katz and Aspden,
1997; Rheingold, 1993; Shah et al, 2001), to its macro level effects on creating
global electronic villages, cultural homogenization (e.g. Hongladarom, 1998) and
micro level effects on social interaction, thin cultures, community and civic
engagement (Shah et al., 2001) etc. Studies such as these define one end of a
continuum.
At the other end of the new media/culture continuum is the area of
research that is concerned with the role of culture in the development (Maitland,


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