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HOW INTERPERSONAL TRUST MANIFESTS ONLINE BEHAVIOR: A case study exploring the impact of societal levels of interpersonal trust on the utilization of online source credible information.
Unformatted Document Text:  How interpersonal trust manifests 8 count more than money. Though this study does not focus on postmaterialism, World Values data on interpersonal trust is of particular interest. According to Inglehart (1997) interpersonal trust is a relatively enduring characteristic of a given society, and reflects the entire historical heritage of a given people including its economic, political, religious and social factors (Inglehart, 1997). Interpersonal trust reflects the degree of trust expressed in other people within a society and is linked to nations postmaterialist values, such that nations with high levels of postmaterilism and relatively higher levels of education show high levels of interpersonal trust. Also, interpersonal trust correlates highly within economic development since high levels of interpersonal trust are a pre-requisite for large- scale economic organizations on which modern industrial economies are based. The postmaterialists therefore consist of citizens who have experienced relatively secure conditions throughout their formative years thereby showing higher levels of interpersonal trust (Inglehart, 1997). Also, higher education and postmaterialist values are associated with high levels of interpersonal trust in wealthier societies, but education alone does not seem to determine trust. In the 15 richest societies in the 1990 World Values Survey, the more educated and the postmaterilists show higher levels of interpersonal trust, than are the less educated and the materialists (Inglehart, 1997). The level of interpersonal trust could impact online communication, to the extent that cultures high on interpersonal trust would be more willing to support the development and use of the Internet. Given the greater anonymity of individuals on the Internet, and the reduced social cues (Walther, 1995; Chesebro,

Authors: Vishwanath, Arun.
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How interpersonal trust manifests 8
count more than money. Though this study does not focus on postmaterialism,
World Values data on interpersonal trust is of particular interest. According to
Inglehart (1997) interpersonal trust is a relatively enduring characteristic of a
given society, and reflects the entire historical heritage of a given people
including its economic, political, religious and social factors (Inglehart, 1997).
Interpersonal trust reflects the degree of trust expressed in other people within a
society and is linked to nations postmaterialist values, such that nations with high
levels of postmaterilism and relatively higher levels of education show high levels
of interpersonal trust. Also, interpersonal trust correlates highly within economic
development since high levels of interpersonal trust are a pre-requisite for large-
scale economic organizations on which modern industrial economies are based.
The postmaterialists therefore consist of citizens who have experienced relatively
secure conditions throughout their formative years thereby showing higher levels
of interpersonal trust (Inglehart, 1997). Also, higher education and postmaterialist
values are associated with high levels of interpersonal trust in wealthier societies,
but education alone does not seem to determine trust. In the 15 richest societies in
the 1990 World Values Survey, the more educated and the postmaterilists show
higher levels of interpersonal trust, than are the less educated and the materialists
(Inglehart, 1997).
The level of interpersonal trust could impact online communication, to the
extent that cultures high on interpersonal trust would be more willing to support
the development and use of the Internet. Given the greater anonymity of
individuals on the Internet, and the reduced social cues (Walther, 1995; Chesebro,


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