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Visual Strategies in U.S. and Chinese TV Ads
Unformatted Document Text:  24 Harrison, K. (2000). The body electric: Thin–ideal media and eating disorders in adolescents. Journal of Communication, 50, 119-143. Herrett-Skjellum, J., & Allen, M (1996). Television programming and sex stereotyping: A meta-analysis. In B. R. Burleson (Ed.), Communication yearbook (pp. 157- 185). Thousand Oaks, CA.: Sage. Hofstede, G. (1980). Culture's consequences. Beverly Hills, CA: Sage. Hong, J. W., Muderrisoglu, A. & Zinkhan, G. M. (1987). Cultural differences and advertising expression: A comparative content analysis of Japanese and U.S. magazine advertising. Journal of Advertising, 16, 55-62. Katz, H. & Lee, W. (1992). Ocean apart: An initial exploration of social communication differences in U.S. and U.K. prime-time television advertising. International Journal of Advertising, 11, 69-82. Lang, A., Bolls, P., Potter, R., & Kawahara, K. (2000). The effects of production pacing and arousing content on the information processing of television messages. Journal of Broadcasting and Electronic Media, 43, 451-476. Lang, A., Zhou, S., Schwartz, N., Bolls, P., & Potter, R. (1999). The Effects of Edits on Arousal, Attention, and Memory for Television Messages: When an Edit is an Edit can an Edit be too much? Journal of Broadcasting & Electronic Media, 44(1), 1-18. Lang, A., Dhillon, K., & Dong, Q. (1995). The effects of emotional arousal and valence on television viewers’ cognitive capacity and memory. Journal of Broadcasting & Electronic Media, 39, 313-327. Lester, P. M. (2000). Visual communication: Images with messages. CT: Wadsworth.

Authors: Xue, Fei., Zhou, Shuhua. and Zhou, Peiqin.
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24
Harrison, K. (2000). The body electric: Thin–ideal media and eating disorders in
adolescents. Journal of Communication, 50, 119-143.
Herrett-Skjellum, J., & Allen, M (1996). Television programming and sex stereotyping:
A meta-analysis. In B. R. Burleson (Ed.), Communication yearbook (pp. 157-
185). Thousand Oaks, CA.: Sage.
Hofstede, G. (1980). Culture's consequences. Beverly Hills, CA: Sage.
Hong, J. W., Muderrisoglu, A. & Zinkhan, G. M. (1987). Cultural differences and
advertising expression: A comparative content analysis of Japanese and U.S.
magazine advertising. Journal of Advertising, 16, 55-62.
Katz, H. & Lee, W. (1992). Ocean apart: An initial exploration of social communication
differences in U.S. and U.K. prime-time television advertising. International
Journal of Advertising, 11, 69-82.
Lang, A., Bolls, P., Potter, R., & Kawahara, K. (2000). The effects of production pacing
and arousing content on the information processing of television messages. Journal
of Broadcasting and Electronic Media, 43, 451-476.
Lang, A., Zhou, S., Schwartz, N., Bolls, P., & Potter, R. (1999). The Effects of Edits on
Arousal, Attention, and Memory for Television Messages: When an Edit is an
Edit can an Edit be too much? Journal of Broadcasting & Electronic Media, 44(1),
1-18.
Lang, A., Dhillon, K., & Dong, Q. (1995). The effects of emotional arousal and valence
on television viewers’ cognitive capacity and memory. Journal of Broadcasting &
Electronic Media, 39, 313-327.
Lester, P. M. (2000). Visual communication: Images with messages. CT: Wadsworth.


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