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Visual Strategies in U.S. and Chinese TV Ads
Unformatted Document Text:  28 Table 3: Distribution of the product/service categories Product/Service Categories US ads (%) Chinese ads (%) 1 Auto and auto parts 15.5 6.5 2 Beauty and personal care 11.5 8.0 3 Clothing and shoes .5 5.0 4 Food and drink 14.5 19.0 5 Household appliances 2.0 25.0 6 Medicine 6.0 18.5 7 Travel 0 0 8 Service and retailers 30 4.5 9 Industrial products 0 2.0 10 Household care 3.5 2.0 11 Pet products .5 0 12 Miscellaneous 15.5 2.0 13 Combination 0 4.0 14 Computer .5 1.0 15 Cell phone 0 2.5 Appendix 1: Bar chart of brand acknowledgement BRAND ACKNOWLEDGEMENT Last 1/3 Second 1/3 First 1/3 C o u n t 120 100 80 60 40 20 COUNTRY CHINA US

Authors: Xue, Fei., Zhou, Shuhua. and Zhou, Peiqin.
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28
Table 3: Distribution of the product/service categories
Product/Service Categories
US ads (%)
Chinese ads (%)
1
Auto and auto parts
15.5
6.5
2
Beauty and personal care
11.5
8.0
3
Clothing and shoes
.5
5.0
4
Food and drink
14.5
19.0
5
Household appliances
2.0
25.0
6
Medicine 6.0
18.5
7
Travel 0
0
8
Service and retailers
30
4.5
9
Industrial products
0
2.0
10 Household
care
3.5
2.0
11 Pet
products
.5
0
12 Miscellaneous
15.5
2.0
13 Combination
0
4.0
14 Computer
.5
1.0
15 Cell
phone
0
2.5
Appendix 1: Bar chart of brand acknowledgement
BRAND ACKNOWLEDGEMENT
Last 1/3
Second 1/3
First 1/3
C
o
u
n
t
120
100
80
60
40
20
COUNTRY
CHINA
US


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