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Visual Strategies in U.S. and Chinese TV Ads
Unformatted Document Text:  29 Appendix 2: Bar chart of distribution of major product/service categories PRODUCT S erv ice & R eta ile rs M ed icin e H ou se ho ld A pp lia nc es Fo od & D rin k B ea uty C are A uto & A uto P art s C o u n t 70 60 50 40 30 20 10 0 COUNTRY CHINA US

Authors: Xue, Fei., Zhou, Shuhua. and Zhou, Peiqin.
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29
Appendix 2: Bar chart of distribution of major product/service categories
PRODUCT
S
erv
ice
&
R
eta
ile
rs
M
ed
icin
e
H
ou
se
ho
ld
A
pp
lia
nc
es
Fo
od
&
D
rin
k
B
ea
uty
C
are
A
uto
&
A
uto
P
art
s
C
o
u
n
t
70
60
50
40
30
20
10
0
COUNTRY
CHINA
US


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