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Fear and Loathing in Las Vegas: A Study of the Relationship between Media Use and Anomie in America's Fastest Growing Town
Unformatted Document Text:  10 Several types of media use were measured. Respondents were asked how many hours a week they typically read a newspaper, 3 watch any television, watch local television news, watch national news, use a VCR to play back TV programs you’ve recorded, use a VCR to play rented or bought videos, listen to talk radio, listen to radio for music, use a web TV system, use a home satellite TV system, use a computer for e-mail, use a computer to play games, and use a computer to access the world-wide-web? These were all open-ended questions in which the respondent wrote the number of hours they thought they used the medium in an average week. Use of neighborhood newspapers, alternative publications, and local public affairs television shows 4 were also measured. Because they are generally less frequent in occurrence, they were measured in terms of relative frequency: never, rarely, sometimes, and frequently. Respondents were also asked how many times a month they went to a movie at a movie theater and how many times they went out to see live music. These were answered in an open- ended manner. Seven regression models were used to assess the affect of antecedent social variables on the relationship between media use and anomie. One model analyzed all the respondents. Other models selected respondents based on group membership, length of residence, and income. Two regression models were based on group membership: one for membership and one for non- membership. Membership in groups such as religious organizations, volunteer organizations, 3 There are two local newspapers in Las Vegas: the morning paper is The Las Vegas Review-Journal, and The Las Vegas Sun is delivered in the evening. The Review-Journal has the greater circulation. It is owned by the Little Rock-based, Stephens Media Group. The Sun is locally owned by a prominent community family. An item for each newspaper’s readership was included on the questionnaire.

Authors: Mullen, Lawrence.
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10
Several types of media use were measured. Respondents were asked how many hours a
week they typically read a newspaper,
3
watch any television, watch local television news, watch
national news, use a VCR to play back TV programs you’ve recorded, use a VCR to play rented
or bought videos, listen to talk radio, listen to radio for music, use a web TV system, use a home
satellite TV system, use a computer for e-mail, use a computer to play games, and use a
computer to access the world-wide-web? These were all open-ended questions in which the
respondent wrote the number of hours they thought they used the medium in an average week.
Use of neighborhood newspapers, alternative publications, and local public affairs
television shows
4
were also measured. Because they are generally less frequent in occurrence,
they were measured in terms of relative frequency: never, rarely, sometimes, and frequently.
Respondents were also asked how many times a month they went to a movie at a movie
theater and how many times they went out to see live music. These were answered in an open-
ended manner.
Seven regression models were used to assess the affect of antecedent social variables on
the relationship between media use and anomie. One model analyzed all the respondents. Other
models selected respondents based on group membership, length of residence, and income. Two
regression models were based on group membership: one for membership and one for non-
membership. Membership in groups such as religious organizations, volunteer organizations,
3
There are two local newspapers in Las Vegas: the morning paper is The Las Vegas
Review-Journal, and The Las Vegas Sun is delivered in the evening. The Review-Journal has the
greater circulation. It is owned by the Little Rock-based, Stephens Media Group. The Sun is
locally owned by a prominent community family. An item for each newspaper’s readership was
included on the questionnaire.


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