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Fear and Loathing in Las Vegas: A Study of the Relationship between Media Use and Anomie in America's Fastest Growing Town
Unformatted Document Text:  12 return rate of 18.15%. 7 This in itself may attest to the level of anomie in this town, but in all seriousness, this return rate is within expectations for mail surveys conducted in Las Vegas, according to Tom Lamatsch, Director of the Cannon Center for Survey Research on the Campus of the University of Nevada, Las Vegas (personal communication, 2001). The data analysis was conducted with the SPSS linear regression program. Multi- collinearity diagnostics were performed to check for any collinearity problems. Variables that were found to have a high degree of collinearity were excluded from the regression model and the regression was run again. Collinearity was assessed by examining tolerances and variance inflation factors. Any variable with a tolerance below .40 and a variance inflation factor above 2.50 were thrown out of the model (see Allison, 1999). Results Table 1 provides descriptive statistics for media use, anomie, length of residence, and income. The average length of residence was almost 15 years and the average income was almost $60,000 a year. The average anomie score for the respondents was 14.37 (s = 4.14) which fell close to the middle of a scale that ranged from 5 to 25. [Table 1 Here] Looking at the media use results we see that general television use has the highest average of all the media ( 0 =16.74 hrs/wk., s= 14.94). Listening to the radio for music is the second highest media use category ( 0 = 8.41 hrs/wk., s = 12.39). Local television news ( 0 = 4.66 7 It is the sample size that restricted this study from testing hypotheses. “Statisticians often describe small samples as having low power to test hypotheses” (Allison, 1999, p. 57). However,

Authors: Mullen, Lawrence.
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12
return rate of 18.15%.
7
This in itself may attest to the level of anomie in this town, but in all
seriousness, this return rate is within expectations for mail surveys conducted in Las Vegas,
according to Tom Lamatsch, Director of the Cannon Center for Survey Research on the Campus
of the University of Nevada, Las Vegas (personal communication, 2001).
The data analysis was conducted with the SPSS linear regression program. Multi-
collinearity diagnostics were performed to check for any collinearity problems. Variables that
were found to have a high degree of collinearity were excluded from the regression model and
the regression was run again. Collinearity was assessed by examining tolerances and variance
inflation factors. Any variable with a tolerance below .40 and a variance inflation factor above
2.50 were thrown out of the model (see Allison, 1999).
Results
Table 1 provides descriptive statistics for media use, anomie, length of residence, and
income. The average length of residence was almost 15 years and the average income was almost
$60,000 a year. The average anomie score for the respondents was 14.37 (s = 4.14) which fell
close to the middle of a scale that ranged from 5 to 25.
[Table 1 Here]
Looking at the media use results we see that general television use has the highest
average of all the media (
0
=16.74 hrs/wk., s= 14.94). Listening to the radio for music is the
second highest media use category (
0
= 8.41 hrs/wk., s = 12.39). Local television news (
0
= 4.66
7
It is the sample size that restricted this study from testing hypotheses. “Statisticians often
describe small samples as having low power to test hypotheses” (Allison, 1999, p. 57). However,


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