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Fear and Loathing in Las Vegas: A Study of the Relationship between Media Use and Anomie in America's Fastest Growing Town
Unformatted Document Text:  16 media group based in Arkansas. The Sun may have a greater sense of the local community and the way it reports the news and writes its editorials helps people feel more connected to the community and less anomic. A closer analysis of the way the news and editorials are written in the two newspapers might uncover further content-based reasons why the Sun decreases the sense of anomie and the Review-Journal does not. It has also been said that the Review-Journal has a meaner, more calloused tone to its editorials than does the Sun. Again, more research is need to verify these informal assessments. Neighborhood newspapers also play a role in allaying anomie in Las Vegas. Many of the neighborhood papers in Las Vegas are mom-and-pop operations, thus, Like the Sun, the ownership is local in nature. The news in these papers tends to be oriented around the people in the neighborhood and their families. They provide news of events that people can attend and enhance their involvement in the community. The ads in the neighborhood papers have closer links to small local businesses that can not afford to advertise in the more expensive dailies. These ads may further deepen a reader’s involvement with the community if they respond to the ads by using local services or buying from local distributors. Other media also ease anomic tendencies, but only under certain social conditions. For example, listening to the radio for music reduces anomie only if you are also a member of a social group or have been a resident of ten or more years. Watching video rental movies also alleviates anomie if you are a resident of ten or more years. These relationships are hard to explain. In regards to the relationship between radio music use and anomie, one might speculate that there is some sort of an interaction between social group membership, long-term residency, and radio listening. A path analysis or linear structural equation might be formulated to

Authors: Mullen, Lawrence.
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media group based in Arkansas. The Sun may have a greater sense of the local community and
the way it reports the news and writes its editorials helps people feel more connected to the
community and less anomic. A closer analysis of the way the news and editorials are written in
the two newspapers might uncover further content-based reasons why the Sun decreases the
sense of anomie and the Review-Journal does not. It has also been said that the Review-Journal
has a meaner, more calloused tone to its editorials than does the Sun. Again, more research is
need to verify these informal assessments.
Neighborhood newspapers also play a role in allaying anomie in Las Vegas. Many of the
neighborhood papers in Las Vegas are mom-and-pop operations, thus, Like the Sun, the
ownership is local in nature. The news in these papers tends to be oriented around the people in
the neighborhood and their families. They provide news of events that people can attend and
enhance their involvement in the community. The ads in the neighborhood papers have closer
links to small local businesses that can not afford to advertise in the more expensive dailies.
These ads may further deepen a reader’s involvement with the community if they respond to the
ads by using local services or buying from local distributors.
Other media also ease anomic tendencies, but only under certain social conditions. For
example, listening to the radio for music reduces anomie only if you are also a member of a
social group or have been a resident of ten or more years. Watching video rental movies also
alleviates anomie if you are a resident of ten or more years. These relationships are hard to
explain. In regards to the relationship between radio music use and anomie, one might speculate
that there is some sort of an interaction between social group membership, long-term residency,
and radio listening. A path analysis or linear structural equation might be formulated to


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