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Fear and Loathing in Las Vegas: A Study of the Relationship between Media Use and Anomie in America's Fastest Growing Town
Unformatted Document Text:  5 consciousness through a distinctive use of language and cultural symbolism that is exclusive to it (McCormack, 1986, p. 38). Print Media. The bulk of the research in this area examines newspapers and people’s ties to where they live (Chaffee & Choe, 1981; Collins-Jarvis, 1992; Janowitz, 1967; Park, 1922; Rarick, 1973; Stamm, 1985; Stamm & Fortini-Campbell, 1983; Stamm &Weiss, 1986; Shim & Salmon, 1990; Tocqueville, 1961; Zhu & Weaver, 1989). Evidence points toward a fundamental connection between the individual and his or her community through newspaper use. People who are more settled in, more active in, and feel more attached to the community tend to be more avid newspaper readers. Other print media modalities include the alternative press and neighbor newspapers. The alternative press tends to be antiestablishment, not mainstream, and targets audiences more specifically than a daily newspaper. A traditional alternative paper’s role is to expose controversy and work against mainstream ideas. They offer different slants to similar issues, events, and topics. A comparison between mainstream press coverage of the 1989 Alaskan oil spill and the Native Alaskan alternative press found the mainstream press supported conventional ideas of economic growth while the alternative press “articulated an antagonistic discourse, a narrative of subsistence in which nature was not to be controlled but protected” (Daley & O’Neill, 1991, p.42). An alternative community newspaper in Minneapolis was found to act as an agent of strong democracy and a conduit of conflict when mainstream media were not (Hindman, 1998). Neighborhood newspapers lack the critical edge of the alternative press. They tend to offer human interest stories, family-oriented articles, calendars of events, and advertisements for

Authors: Mullen, Lawrence.
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consciousness through a distinctive use of language and cultural symbolism that is exclusive to it
(McCormack, 1986, p. 38).
Print Media. The bulk of the research in this area examines newspapers and people’s ties
to where they live (Chaffee & Choe, 1981; Collins-Jarvis, 1992; Janowitz, 1967; Park, 1922;
Rarick, 1973; Stamm, 1985; Stamm & Fortini-Campbell, 1983; Stamm &Weiss, 1986; Shim &
Salmon, 1990; Tocqueville, 1961; Zhu & Weaver, 1989). Evidence points toward a fundamental
connection between the individual and his or her community through newspaper use. People who
are more settled in, more active in, and feel more attached to the community tend to be more avid
newspaper readers.
Other print media modalities include the alternative press and neighbor newspapers. The
alternative press tends to be antiestablishment, not mainstream, and targets audiences more
specifically than a daily newspaper. A traditional alternative paper’s role is to expose
controversy and work against mainstream ideas. They offer different slants to similar issues,
events, and topics. A comparison between mainstream press coverage of the 1989 Alaskan oil
spill and the Native Alaskan alternative press found the mainstream press supported conventional
ideas of economic growth while the alternative press “articulated an antagonistic discourse, a
narrative of subsistence in which nature was not to be controlled but protected” (Daley &
O’Neill, 1991, p.42). An alternative community newspaper in Minneapolis was found to act as
an agent of strong democracy and a conduit of conflict when mainstream media were not
(Hindman, 1998).
Neighborhood newspapers lack the critical edge of the alternative press. They tend to
offer human interest stories, family-oriented articles, calendars of events, and advertisements for


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