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An Invisible Leverage in the Adoption of Online Social Support Community

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Abstract:

A conceptual model for explaining community-level factors that affect the adoption of online social support community (OSSC) was proposed using the diffusion of innovations theory and the social network analysis approach. A study model derived from the conceptual model was tested with a sample of 192 OSSCs and curvilinear regression. Two community level factors were found leveraging the adoption of OSSC: network size and the participation of the major contributor. Two network size measures out of three showed curvilinear relationships with two adoption measures out of six each. Both measures of the participation of the major contributor showed curvilinear relationships with three or four adoption measures out of six.

Most Common Document Word Stems:

adopt (255), support (221), center (198), social (183), ossc (149), network (148), communiti (109), major (107), contributor (96), studi (95), onlin (95), post (92), ill (83), 1 (71), relationship (68), number (67), durat (66), particip (64), activ (62), group (61), poster (59),

Author's Keywords:

Online Social Support Community, Diffusion Theory
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Name: International Communication Association
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http://www.icahdq.org


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MLA Citation:

Yun, Haejin., Park, Songyi. and Kim, Hee-Jung. "An Invisible Leverage in the Adoption of Online Social Support Community" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA, May 27, 2003 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p112171_index.html>

APA Citation:

Yun, H. , Park, S. and Kim, H. , 2003-05-27 "An Invisible Leverage in the Adoption of Online Social Support Community" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p112171_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: A conceptual model for explaining community-level factors that affect the adoption of online social support community (OSSC) was proposed using the diffusion of innovations theory and the social network analysis approach. A study model derived from the conceptual model was tested with a sample of 192 OSSCs and curvilinear regression. Two community level factors were found leveraging the adoption of OSSC: network size and the participation of the major contributor. Two network size measures out of three showed curvilinear relationships with two adoption measures out of six each. Both measures of the participation of the major contributor showed curvilinear relationships with three or four adoption measures out of six.

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Document Type: .PDF
Page count: 37
Word count: 13083
Text sample:
Running Head: Invisible Leverage in Adoption of Online Social Support Community An Invisible Leverage in the Adoption of Online Social Support Community (OSSC) Abstract A conceptual model for explaining community-level factors that affect the adoption of online social support community (OSSC) was proposed using the diffusion of innovations theory and the social network analysis approach. A study model derived from the conceptual model was tested with a sample of 192 OSSCs and curvilinear regression. Two community level factors were
1 0 pudgemanny 1 1 1 0 Total 16 537 7 3 Sum of Posters 10 Sum of Postings from Trials 7 Sum of Postings from Adopters 9 Total Duration of Trials 291 Total Duration of Adopters 246 12 Trial is the poster whose frequency or duration is less than 2. 37


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