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Vertical integration and the must carry rules in the cable television industry: An empirical analysis

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Abstract:

Using historical industry data, the study empirically tested the effects of vertical integration and other system-specific, station-specific and market-specific variables on cable operators¡¯ carriage decisions regarding local television stations in 1991, a time when the must carry rules were not in effect. Contrary to an anticompetitive explanation for carriage denials, the logit analysis found that vertical integration in the cable industry did not have a significantly negative effect on cable system carriage of local stations, holding other factors constant. Other results from the study indicate that stations more likely to be denied carriage by cable systems were those with lower viewing shares, young, independent and originating from a distance. While the studies raised concerns about the negative impact of non-carriage instances on small independent stations and in smaller markets, the findings generally support the notion that cable¡¯s local station carriage decisions were more a result of efficient than anti-competitive motives.

Most Common Document Word Stems:

cabl (255), station (213), system (179), carri (147), carriag (126), local (124), must (86), broadcast (83), rule (70), market (65), integr (62), variabl (58), effect (58), vertic (56), program (56), televis (50), network (46), oper (44), industri (43), competit (42), adi (40),

Author's Keywords:

must carry ruels; economic analysis
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Name: International Communication Association
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http://www.icahdq.org


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MLA Citation:

Yan, Zhaoxu. "Vertical integration and the must carry rules in the cable television industry: An empirical analysis" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA, May 27, 2003 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p112179_index.html>

APA Citation:

Yan, Z. , 2003-05-27 "Vertical integration and the must carry rules in the cable television industry: An empirical analysis" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p112179_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Using historical industry data, the study empirically tested the effects of vertical integration and other system-specific, station-specific and market-specific variables on cable operators¡¯ carriage decisions regarding local television stations in 1991, a time when the must carry rules were not in effect. Contrary to an anticompetitive explanation for carriage denials, the logit analysis found that vertical integration in the cable industry did not have a significantly negative effect on cable system carriage of local stations, holding other factors constant. Other results from the study indicate that stations more likely to be denied carriage by cable systems were those with lower viewing shares, young, independent and originating from a distance. While the studies raised concerns about the negative impact of non-carriage instances on small independent stations and in smaller markets, the findings generally support the notion that cable¡¯s local station carriage decisions were more a result of efficient than anti-competitive motives.

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Document Type: .PDF
Page count: 36
Word count: 9981
Text sample:
Vertical integration and the must carry rules in the cable television industry: An empirical analysis Paper submitted to the Communication Law and Policy Interest Group International Communication Association Oct. 31 2002 Vertical integration and the must carry rules in the cable television industry: An empirical analysis Abstract Using historical industry data this study empirically tests the effects of vertical integration and other system-specific station-specific and market-specific variables on cable operators’ carriage decisions regarding local television stations in 1991 a
0.000 0.000 1.000 SHARE_S -0.050** -0.003 0.951 AGE_S -0.061*** -0.004 0.941 NETDUMMY -0.081 -0.005 0.922 INDDUMMY 0.655 ** 0.040 1.925 DIFF_ADI -0.065 -0.004 0.935 DIFF_NET 0.837 * 0.051 2.308 DIFF_IND 0.107 0.007 1.113 * significant at the .10 level ** significant at the .05 level *** significant at the .01 level


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