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An Invisible Leverage in the Adoption of Online Social Support Community
Unformatted Document Text:  Running Head: Invisible Leverage in Adoption of Online Social Support Community An Invisible Leverage in the Adoption of Online Social Support Community (OSSC) Abstract A conceptual model for explaining community-level factors that affect the adoption of online social support community (OSSC) was proposed using the diffusion of innovations theory and the social network analysis approach. A study model derived from the conceptual model was tested with a sample of 192 OSSCs and curvilinear regression. Two community level factors were found leveraging the adoption of OSSC: network size and the participation of the major contributor. Two network size measures out of three showed curvilinear relationships with two adoption measures out of six each. Both measures of the participation of the major contributor showed curvilinear relationships with three or four adoption measures out of six.

Authors: Yun, Haejin., Park, Songyi. and Kim, Hee-Jung.
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Running Head: Invisible Leverage in Adoption of Online Social Support Community
An Invisible Leverage in the
Adoption of Online Social Support Community (OSSC)
Abstract
A conceptual model for explaining community-level factors that affect the adoption of online
social support community (OSSC) was proposed using the diffusion of innovations theory and
the social network analysis approach. A study model derived from the conceptual model was
tested with a sample of 192 OSSCs and curvilinear regression. Two community level factors
were found leveraging the adoption of OSSC: network size and the participation of the major
contributor. Two network size measures out of three showed curvilinear relationships with two
adoption measures out of six each. Both measures of the participation of the major contributor
showed curvilinear relationships with three or four adoption measures out of six.


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