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An Invisible Leverage in the Adoption of Online Social Support Community
Unformatted Document Text:  Running Head: Invisible Leverage in Adoption of Online Social Support Community 28 Figure 1. The relative advantage-adoption loop in OSSC (Conceptual Model) Relative Advantage of OSSC Adoption of OSSC •Types of social support •Frequency of posting•Duration of online presence •Network Characteristics Active Adoption Continuous contribution Temporal contribution Discontinuance or returning to lurking Figure 2. Study Model Network Size Illness Type Adoption Social Support Type The scope of the present study Not included in the present study

Authors: Yun, Haejin., Park, Songyi. and Kim, Hee-Jung.
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Running Head: Invisible Leverage in Adoption of Online Social Support Community
28
Figure 1. The relative advantage-adoption loop in OSSC (Conceptual Model)
Relative Advantage of OSSC
Adoption of OSSC
•Types of social support
•Frequency of posting
•Duration of online presence
•Network Characteristics
Active Adoption
Continuous contribution
Temporal contribution
Discontinuance or returning to lurking
Figure 2. Study Model
Network Size
Illness Type
Adoption
Social Support Type
The scope of the present study
Not included in the present study


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