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An Invisible Leverage in the Adoption of Online Social Support Community
Unformatted Document Text:  Running Head: Invisible Leverage in Adoption of Online Social Support Community 30 Table 2. Curvilinear Regression Analysis of Total Number of Posters on Adoptions Blocks of Independent Variables Std. Beta R-square Change Total R-square Adjusted R-square Toleranceª Centered TP .271** .074** .074 .069 1.000 Centered TP Centered TP2 .509** -.269 .016 .089 .080 .218 .218 Postings per Adopter Centered TP¹ Centered TP2¸Centered TP3¹ .595** -.731 .394 .005 .094 .080 .164 .021 .032 Centered TP .044 .002 .002 -.003 Centered TP Centered TP2 .181 -.155 .005 .007 -.003 Duration of Adopter Centered TP Centered TP2 Centered TP3 .113 .207 -.308 .003 .010 -.006 Centered TP .424** .180** .180 .175 Centered TP Centered TP2 .820** -.448* .044** .223 .215 Postings per Adopter Excluding Major Contributor Centered TP Centered TP2 Centered TP3 .974** -1.269** .700 .016 .239 .227 Centered TP .162* .026* .026 .021 Centered TP Centered TP2 .424** -.296 .019 .045 .035 Duration of Adopter Excluding Major Contributor Centered TP Centered TP2 Centered TP3 .386* -.090 -.175 .001 .046 .031 Centered TP .196** .038** .038 .033 Centered TP Centered TP2 .212 -.018 .000 .039 .028 Proportion of Adopters Among Posters Centered TP Centered TP2 Centered TP3 .082 .677 -.593 .011 .050 .035 Centered TP .758** .575** .575 .572 Centered TP Centered TP2 .938** -.203* .009* .584 .579 Network Activeness Centered TP Centered TP2 Centered TP3 .753** .783* -.841** .023** .606 .600 ¹ Total number of Posters (After Centering) ² Total numbers of Posters Squared (After Centering) ³ Total numbers of Posters Cubed (After Centering) *p<.05, **p<.01 ªSince the level of tolerance for cubic relationship is close to ‘0,’ significant cubic relationship will not be considered here.

Authors: Yun, Haejin., Park, Songyi. and Kim, Hee-Jung.
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Running Head: Invisible Leverage in Adoption of Online Social Support Community
30
Table 2. Curvilinear Regression Analysis of Total Number of Posters on Adoptions
Blocks of Independent Variables
Std. Beta
R-square
Change
Total
R-square
Adjusted
R-square
Toleranceª
Centered TP
.271**
.074**
.074
.069
1.000
Centered TP
Centered TP2
.509**
-.269
.016
.089
.080
.218
.218
Postings per
Adopter
Centered TP¹
Centered TP2¸
Centered TP3¹
.595**
-.731
.394
.005
.094
.080
.164
.021
.032
Centered
TP
.044 .002 .002 -.003
Centered TP
Centered TP2
.181
-.155
.005
.007
-.003
Duration of
Adopter
Centered TP
Centered TP2
Centered TP3
.113
.207
-.308
.003
.010
-.006
Centered TP
.424**
.180**
.180
.175
Centered TP
Centered TP2
.820**
-.448*
.044**
.223
.215
Postings per
Adopter
Excluding
Major
Contributor
Centered TP
Centered TP2
Centered TP3
.974**
-1.269**
.700
.016
.239
.227
Centered TP
.162*
.026*
.026
.021
Centered TP
Centered TP2
.424**
-.296
.019
.045
.035
Duration of
Adopter
Excluding
Major
Contributor
Centered TP
Centered TP2
Centered TP3
.386*
-.090
-.175
.001
.046
.031
Centered TP
.196**
.038**
.038
.033
Centered TP
Centered TP2
.212
-.018
.000
.039
.028
Proportion
of Adopters
Among
Posters
Centered TP
Centered TP2
Centered TP3
.082
.677
-.593
.011
.050
.035
Centered TP
.758**
.575**
.575
.572
Centered TP
Centered TP2
.938**
-.203*
.009*
.584
.579
Network
Activeness
Centered TP
Centered TP2
Centered TP3
.753**
.783*
-.841**
.023**
.606
.600
¹ Total number of Posters (After Centering)
² Total numbers of Posters Squared (After Centering)
³ Total numbers of Posters Cubed (After Centering)
*p<.05, **p<.01
ªSince the level of tolerance for cubic relationship is close to ‘0,’ significant cubic relationship will not be considered here.


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