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Vertical integration and the must carry rules in the cable television industry: An empirical analysis
Unformatted Document Text:  Must carry rules 26 That being said, the risk facing the low rating and/or independent stations should be noted. While marginal economically, they may be essential for a rich mix of program choice and democratic voices. Shall we protect those economically marginal stations based on other policy concerns? Such a value-laden question cannot be easily answered by economic analysis. Therefore, before a call for an outright repeal of the must carry rules is issued based the current findings, it is important to realize that there are policy decisions that cannot be informed by economic analysis only.

Authors: Yan, Zhaoxu.
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Must carry rules
26
That being said, the risk facing the low rating and/or independent stations should
be noted. While marginal economically, they may be essential for a rich mix of program
choice and democratic voices. Shall we protect those economically marginal stations
based on other policy concerns? Such a value-laden question cannot be easily answered
by economic analysis. Therefore, before a call for an outright repeal of the must carry
rules is issued based the current findings, it is important to realize that there are policy
decisions that cannot be informed by economic analysis only.


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