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Vertical integration and the must carry rules in the cable television industry: An empirical analysis
Unformatted Document Text:  Must carry rules 30 Table 1: Valuation of Cable Program Services [1] [2] [3] [4] [5] [6] [7] Cable 1990 24-hr Viewing Basic Rate Local Ad Local Ad Licensee Channel Services Rating Share (%) Contri.($) Share Contri. ($) Fee ($) Value ($) TBS 1.55 4.89 0.81 0.00 0.00 0.10 0.71 USA 1.18 3.72 0.62 11.60 0.14 0.19 0.57 CNN 0.98 3.09 0.51 28.00 0.33 0.26 0.58 NICK 1.08 3.41 0.56 0.60 0.01 0.13 0.44 ESPN 0.88 2.78 0.46 30.30 0.36 0.37 0.45 FAM 0.65 2.05 0.34 0.70 0.01 0.05 0.30 TNT 0.93 2.93 0.49 10.40 0.12 0.36 0.25 LIFE 0.58 1.83 0.30 4.90 0.06 0.08 0.28 MTV 0.55 1.74 0.29 3.80 0.05 0.11 0.23 DISC 0.50 1.58 0.26 1.10 0.01 0.06 0.21 TNN 0.50 1.58 0.26 2.90 0.03 0.09 0.20 A&E 0.40 1.26 0.21 1.00 0.01 0.10 0.12 BET 0.30 0.95 0.16 0.00 0.00 0.04 0.12 VH1 0.20 0.63 0.10 0.40 0.00 0.00 0.10 TWC 0.20 0.63 0.10 0.40 0.00 0.04 0.06 FNN 0.13 0.41 0.07 0.10 0.00 0.03 0.04 CNBC 0.10 0.32 0.05 0.10 0.00 0.04 0.01 ABC/CBS/NBC 7.00 22.08 3.66 0.00 0.00 0.00 3.66 FOX/INDY 1.50 4.73 0.78 0.00 0.00 0.00 0.78 PBS 0.80 2.52 0.42 0.00 0.00 0.00 0.42 Notes: [2]=[1] / 31.7% (Basic Cable HUT) [3]=[2]x $16.58 (Average1990 monthly basic rate). [5]=[4]x$1.19 (Average local ad revenue per ad sub per month in 1990) [7]=[3]+[5]-[6] Sources: The Channel Valuation Model is based on that of Paul Kagan Associations with modifications (Cable Television Programming, May 31, 1991, p. 2). Ratings of broadcast networks and stations are estimates and used here for illustration only.

Authors: Yan, Zhaoxu.
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Must carry rules
30
Table 1: Valuation of Cable Program Services
[1] [2] [3] [4] [5] [6]
[7]
Cable
1990 24-hr Viewing
Basic Rate Local Ad
Local Ad
Licensee Channel
Services
Rating
Share (%)
Contri.($)
Share
Contri. ($) Fee ($)
Value ($)
TBS
1.55 4.89 0.81 0.00 0.00 0.10
0.71
USA
1.18 3.72 0.62 11.60
0.14 0.19
0.57
CNN
0.98 3.09 0.51 28.00
0.33 0.26
0.58
NICK
1.08 3.41 0.56 0.60 0.01 0.13
0.44
ESPN
0.88 2.78 0.46 30.30
0.36 0.37
0.45
FAM
0.65 2.05 0.34 0.70 0.01 0.05
0.30
TNT
0.93 2.93 0.49 10.40
0.12 0.36
0.25
LIFE
0.58 1.83 0.30 4.90 0.06 0.08
0.28
MTV
0.55 1.74 0.29 3.80 0.05 0.11
0.23
DISC
0.50 1.58 0.26 1.10 0.01 0.06
0.21
TNN
0.50 1.58 0.26 2.90 0.03 0.09
0.20
A&E
0.40 1.26 0.21 1.00 0.01 0.10
0.12
BET
0.30 0.95 0.16 0.00 0.00 0.04
0.12
VH1
0.20 0.63 0.10 0.40 0.00 0.00
0.10
TWC
0.20 0.63 0.10 0.40 0.00 0.04
0.06
FNN
0.13 0.41 0.07 0.10 0.00 0.03
0.04
CNBC
0.10 0.32 0.05 0.10 0.00 0.04
0.01
ABC/CBS/NBC 7.00 22.08
3.66 0.00 0.00 0.00
3.66
FOX/INDY
1.50 4.73 0.78 0.00 0.00 0.00
0.78
PBS
0.80 2.52 0.42 0.00 0.00 0.00
0.42

Notes:
[2]=[1] / 31.7% (Basic Cable HUT)
[3]=[2]x $16.58 (Average1990 monthly basic rate).
[5]=[4]x$1.19 (Average local ad revenue per ad sub per month in 1990)
[7]=[3]+[5]-[6]

Sources:
The Channel Valuation Model is based on that of Paul Kagan Associations with modifications (Cable
Television Programming, May 31, 1991, p. 2). Ratings of broadcast networks and stations are estimates
and used here for illustration only.


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