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Vertical integration and the must carry rules in the cable television industry: An empirical analysis
Unformatted Document Text:  Must carry rules 31 Table 2 List and Summary Statistics of Variables in the Logit Analysis Variable Mean Std Dev Obs # Description Source Dependent variable: DROP 0.065 0.247 3966 If a local station was carried by a system (1=no) [1] System-specific variables: VI 0.234 0.424 3966 If a system owner is vertically integrated (1=yes) (1990) [2][3][4] VI_N 2.307 5.095 3966 No. of national cable networks with which a system is vertically integrated [2][3][4] VI_TOT 2.936 6.545 3966 No. of cable networks with which a system is vertically integrated [2][3][4] LNSUB 11.462 2.928 3909 (log) No. of cable subscribers nationwide a cable system owner owns [1] SYSSHARE 0.013 0.039 3564 Subscriber share of a system in its ADI [1][5] SYSPENE 0.641 0.185 2995 Penetration rate of a cable system in its franchise area [1] CAP 36.141 14.524 3480 Channel capacity of a cable system [1] MILE 173.337 483.227 3231 Plant miles of a cable system [1] AGE_C 14.017 9.804 3451 Age of a cable system as of 1992 [1] SHARE_C 24.091 11.665 3965 All day household viewing share of cable networks in a system’s ADI (1989) [6] Station-specific variables: NETDUMMY 0.682 0.466 3966 If a station is affiliated with a commercial network (ABC, CBS, Fox, NBC) [1] INDDUMMY 0.135 0.341 3966 If a station is not affiliated with a commercial network (ABC, CBS, Fox, NBC) [1] PBSDUMMY 0.184 0.387 3966 If a station is an educational or affiliated with PBS [1] AGE_S 28.889 12.128 3965 Age of a station as of 1992 [6] SHARE_S 12.300 8.727 3965 Prime time household viewing share of a station in its ADI (1990) [6] DIFF_ADI 0.274 0.446 3966 If a station was located in a different ADI from that of a system [5][6] Market-specific variables: OTA_A 9.178 4.544 3966 No. of local stations available in a system’s ADI (1990) [5] RANK_A 64.990 50.701 3966 Rank of a system’s ADI (1990) [5] RETAIL_C 5207.62 1876.57 3966 Per captial retail sales in a system’s county (1987) [7] Note: Data are mostly for the end of 1991, unless otherwise indicated. Data Sources: [1] Television and Cable Factbook, electronic version,(Data extracted in Feb. 1992) [2] Television and Cable Factbook (1990) [3] Cable TV Programming (Dec. 20, 1989, p.3.) [4] 1990 FCC Cable Report (Appendix G, Table VI). [5] Cable and Station Coverage Atlas (1990) [6] Investing in Television (1990) [7] City and County Databook, electronic version, (1994)

Authors: Yan, Zhaoxu.
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Must carry rules
31
Table 2 List and Summary Statistics of Variables in the Logit Analysis
Variable
Mean
Std Dev Obs # Description
Source

Dependent variable:
DROP
0.065
0.247
3966 If a local station was carried by a system (1=no)
[1]

System-specific variables:
VI
0.234
0.424
3966 If a system owner is vertically integrated (1=yes) (1990)
[2][3][4]
VI_N
2.307
5.095
3966 No. of national cable networks with which a system is vertically integrated
[2][3][4]
VI_TOT
2.936
6.545
3966 No. of cable networks with which a system is vertically integrated
[2][3][4]
LNSUB
11.462 2.928
3909 (log) No. of cable subscribers nationwide a cable system owner owns
[1]
SYSSHARE
0.013
0.039
3564 Subscriber share of a system in its ADI
[1][5]
SYSPENE
0.641
0.185
2995 Penetration rate of a cable system in its franchise area
[1]
CAP
36.141 14.524 3480 Channel capacity of a cable system
[1]
MILE
173.337 483.227 3231 Plant miles of a cable system
[1]
AGE_C
14.017 9.804
3451 Age of a cable system as of 1992
[1]
SHARE_C
24.091 11.665 3965 All day household viewing share of cable networks in a system’s ADI (1989)
[6]

Station-specific variables:
NETDUMMY 0.682
0.466
3966 If a station is affiliated with a commercial network (ABC, CBS, Fox, NBC)
[1]
INDDUMMY 0.135
0.341
3966 If a station is not affiliated with a commercial network (ABC, CBS, Fox, NBC) [1]
PBSDUMMY 0.184
0.387
3966 If a station is an educational or affiliated with PBS
[1]
AGE_S
28.889 12.128 3965 Age of a station as of 1992
[6]
SHARE_S
12.300 8.727
3965 Prime time household viewing share of a station in its ADI (1990)
[6]
DIFF_ADI
0.274
0.446
3966 If a station was located in a different ADI from that of a system
[5][6]

Market-specific variables:
OTA_A
9.178
4.544
3966 No. of local stations available in a system’s ADI (1990)
[5]
RANK_A
64.990 50.701 3966 Rank of a system’s ADI (1990)
[5]
RETAIL_C
5207.62 1876.57 3966 Per captial retail sales in a system’s county (1987)
[7]

Note: Data are mostly for the end of 1991, unless otherwise indicated.
Data Sources:
[1]
Television and Cable Factbook, electronic version,(Data extracted in Feb. 1992)
[2]
Television and Cable Factbook (1990)
[3]
Cable TV Programming (Dec. 20, 1989, p.3.)
[4]
1990 FCC Cable Report (Appendix G, Table VI).
[5]
Cable and Station Coverage Atlas (1990)
[6]
Investing in Television (1990)
[7]
City and County Databook, electronic version, (1994)


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