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Beyond cultural boundary: An empirical study of the third culture theory
Unformatted Document Text:  BEYOND CULTURAL BOUNDARY: AN EMPIRICAL STUDY OF THE THIRD CULTURE THEORY McLuhan (1962) correctly foresaw the world changing into a “global village.” Developments in transportation and communication technology have been rapidly removing geographical barriers. As a result, the world is becoming more and more interwoven and interdependent in every aspect of social and business life. The mass media play important roles in providing social perception of globalization. For example, at the brink of the new millennium, CNN broadcast the various events of New Year’s Eve all over the world  from East to West, from the Northern to the Southern poles  by live coverage. Viewers saw events in opposite ends of the world as closely as local celebrations. This symbolic media event represented a “global village” as hands-on reality. The term “globalization” is not only an expression to portray the trend of our era, but also the dominant logic affecting our daily lives. Along with this globalization wave, numerous people move across cultural boundaries. Millions of immigrants and refugees change their home to other countries every year. According to the U.S. census in 1990, about 21 million U.S. citizens (one out of 12) were foreign-born (Roberts, 1993, p. 64). People also cross cultural boundaries on a temporary basis, such as business workers, government agency employees, scholars, students, military personnel, and so on. As globalization proceeds, people have many more opportunities to interact with these “international partners—people from different national cultures” in their daily lives than ever before. In the past decades, a remarkable number of studies have been focused on immigrants’, refugees’, and sojourners’ adaptation or acculturation to a host nation (Kim,

Authors: Lee, Suman.
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BEYOND CULTURAL BOUNDARY:
AN EMPIRICAL STUDY OF THE THIRD CULTURE THEORY
McLuhan (1962) correctly foresaw the world changing into a “global village.”
Developments in transportation and communication technology have been rapidly
removing geographical barriers. As a result, the world is becoming more and more
interwoven and interdependent in every aspect of social and business life.
The mass media play important roles in providing social perception of
globalization. For example, at the brink of the new millennium, CNN broadcast the
various events of New Year’s Eve all over the world
from East to West, from the
Northern to the Southern poles
by live coverage. Viewers saw events in opposite ends
of the world as closely as local celebrations. This symbolic media event represented a
“global village” as hands-on reality. The term “globalization” is not only an expression to
portray the trend of our era, but also the dominant logic affecting our daily lives.
Along with this globalization wave, numerous people move across cultural
boundaries. Millions of immigrants and refugees change their home to other countries
every year. According to the U.S. census in 1990, about 21 million U.S. citizens (one out
of 12) were foreign-born (Roberts, 1993, p. 64). People also cross cultural boundaries on
a temporary basis, such as business workers, government agency employees, scholars,
students, military personnel, and so on. As globalization proceeds, people have many
more opportunities to interact with these “international partners—people from different
national cultures” in their daily lives than ever before.
In the past decades, a remarkable number of studies have been focused on
immigrants’, refugees’, and sojourners’ adaptation or acculturation to a host nation (Kim,


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