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Assessing Media Exemplars and Shifting Journalistic Paradigms: A Survey Study of China’s Journalists
Unformatted Document Text:  14 various degrees of internationalization through signal spillover, regulated media trade, direct competition, demonstrations, cooperation and exchanges (Chan, 1994). The diffusion of foreign media culture works along with media commercialization in China. Field observations also suggest that various discourses from diverse sources are available in contemporary China, making ideas of alternative views on journalistic work widely accessible (Pan & Lu, 2002). Many journalists also have had direct contacts with exemplars of elite western media. At CCTV for example, the young journalists who were involved in creating the highly successful newsmagazine show, Oriental Time and Space and the influential investigative reporting show, News Probe, confessed that they had watched 60 Minutes repeatedly and truly admired Walter Cronkite, Mike Wallace, and other celebrity journalists. With the opening of the Chinese society, many journalists have had opportunities to interact with their international counterparts and to observe how they work up close, even though China’s journalists rarely developed close working relationships or friendships with these foreign correspondents. Further, many senior journalists have visited media organizations in Hong Kong or foreign countries. If these opportunities of contacts provide pathways of learning and influences, we should expect to find those who have had more extensive contacts or exposure to be more likely to hold beliefs derived from the western journalistic paradigm. At a more general level, such evidence would suggest that globalization rides on a diffusion process in which ideas or ways of doing things simply get spread from the western capitalist countries to newly opened societies. However, globalization may also result from much subtler and more gradual, and diffused influences, or a convergence of many streams. Ideas from the west may trickle

Authors: Pan, Zhongdang. and Chan, Joseph Man.
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14
various degrees of internationalization through signal spillover, regulated media trade,
direct competition, demonstrations, cooperation and exchanges (Chan, 1994). The
diffusion of foreign media culture works along with media commercialization in China.
Field observations also suggest that various discourses from diverse sources are available
in contemporary China, making ideas of alternative views on journalistic work widely
accessible (Pan & Lu, 2002). Many journalists also have had direct contacts with
exemplars of elite western media. At CCTV for example, the young journalists who were
involved in creating the highly successful newsmagazine show, Oriental Time and Space
and the influential investigative reporting show, News Probe, confessed that they had
watched 60 Minutes repeatedly and truly admired Walter Cronkite, Mike Wallace, and
other celebrity journalists. With the opening of the Chinese society, many journalists
have had opportunities to interact with their international counterparts and to observe
how they work up close, even though China’s journalists rarely developed close working
relationships or friendships with these foreign correspondents. Further, many senior
journalists have visited media organizations in Hong Kong or foreign countries. If these
opportunities of contacts provide pathways of learning and influences, we should expect
to find those who have had more extensive contacts or exposure to be more likely to hold
beliefs derived from the western journalistic paradigm. At a more general level, such
evidence would suggest that globalization rides on a diffusion process in which ideas or
ways of doing things simply get spread from the western capitalist countries to newly
opened societies.
However, globalization may also result from much subtler and more gradual, and
diffused influences, or a convergence of many streams. Ideas from the west may trickle


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