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Assessing Media Exemplars and Shifting Journalistic Paradigms: A Survey Study of China’s Journalists
Unformatted Document Text:  22 strong support for H 1a . All overseas media outlets have means significantly higher than the mid-point. CCTV is the only party-organ with a mean significantly higher than the mid-point. The two national Party-organ papers have means significantly below the mid- point. The two local newspapers, the Liberation Daily and Xinmin Evening, do not differ from each other or the mid-point. A series of paired t-tests show that although these two local papers have higher means than the People’s Daily and Guangming Daily, all four have significantly lower means than the overseas and web media (p < .001). While CCTV was rated significantly higher than these four party newspapers (p < .001), its mean is significantly lower than that of CNN and Phoenix TV (p < .001). The mean rating for CCTV is lower but not significantly so than that of BBC and the New York Times. The last panel of Table 1 shows that Party-organs were rated significantly lower than foreign media and web media (p <.001). These differences clearly are not due to blind admiration of western media. As the table shows, Southern Weekend, a domestic newspaper, was given the highest rating. Its mean is found significantly higher than that of the four western media (p < .01 when compared with CNN, p < .001 when compared with the other three). One question is whether the tendency of giving western media higher ratings is unique to this particular sample. To address this question, we conducted the same mean comparisons on the 2002 cohort data. The results show that, although there are some differences in means across the three cohorts, freshmen, seniors, and recent graduates, as well as between each cohort and the Shanghai practitioners, such differences are dwarfed by the overwhelming homogeneity across the samples. Across all four samples, Party organs were rated very low and the elite foreign media were rated very high. The rank-

Authors: Pan, Zhongdang. and Chan, Joseph Man.
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22
strong support for H
1a
. All overseas media outlets have means significantly higher than
the mid-point. CCTV is the only party-organ with a mean significantly higher than the
mid-point. The two national Party-organ papers have means significantly below the mid-
point. The two local newspapers, the Liberation Daily and Xinmin Evening, do not differ
from each other or the mid-point. A series of paired t-tests show that although these two
local papers have higher means than the People’s Daily and Guangming Daily, all four
have significantly lower means than the overseas and web media (p < .001). While
CCTV was rated significantly higher than these four party newspapers (p < .001), its
mean is significantly lower than that of CNN and Phoenix TV (p < .001). The mean
rating for CCTV is lower but not significantly so than that of BBC and the New York
Times. The last panel of Table 1 shows that Party-organs were rated significantly lower
than foreign media and web media (p <.001).
These differences clearly are not due to blind admiration of western media. As
the table shows, Southern Weekend, a domestic newspaper, was given the highest rating.
Its mean is found significantly higher than that of the four western media (p < .01 when
compared with CNN, p < .001 when compared with the other three).
One question is whether the tendency of giving western media higher ratings is
unique to this particular sample. To address this question, we conducted the same mean
comparisons on the 2002 cohort data. The results show that, although there are some
differences in means across the three cohorts, freshmen, seniors, and recent graduates, as
well as between each cohort and the Shanghai practitioners, such differences are dwarfed
by the overwhelming homogeneity across the samples. Across all four samples, Party
organs were rated very low and the elite foreign media were rated very high. The rank-


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