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Assessing Media Exemplars and Shifting Journalistic Paradigms: A Survey Study of China’s Journalists
Unformatted Document Text:  26 analyses. Tables 3 and 4 show how the variables on journalistic role beliefs and desired training are related to media exemplar assessments. For each media exemplar assessment, four sets of coefficients are presented. First, we show the bivariate correlation between each role belief or desired training variable and media exemplar assessment. Second, we present the standardized regression coefficient of each (beta in) after controlling for individual variations in demographic and structural characteristics to remove individual differences that could contaminate the estimates of how idea elements in a journalistic paradigm are related. Third, we present the standardized regression coefficients with all role belief variables or all desired training variables entered as a single bloc after demographic and structural characteristics. This is to assess how role belief or desired training variables are constellated within each set. Finally, we present the standardized regression coefficients from the final equation to assess how inter-relationships between role belief and desired training variables may affect how each idea element is related to media exemplar assessments. Journalistic role beliefs. First, we focus on journalistic role belief variables. The bivariate correlation coefficients show that praising Party organs is positively related to beliefs of interpretive and popular advocacy roles (Table 3), reflecting the dual roles of the news media prescribed or demanded by the Party journalism doctrine (Zhang, 2000). Quite different from this pattern, praising elite foreign media is positively related to the belief of disseminator role. These relationships are not diminished to be insignificant by individual differences (beta in). The evidence thus clearly supports H 3b but only partially supports H 3a . The predicted positive relationship between beliefs of adversarial role and positive appraisals of foreign media, although in the predicted direction, fails to reach the

Authors: Pan, Zhongdang. and Chan, Joseph Man.
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26
analyses. Tables 3 and 4 show how the variables on journalistic role beliefs and desired
training are related to media exemplar assessments. For each media exemplar assessment,
four sets of coefficients are presented. First, we show the bivariate correlation between
each role belief or desired training variable and media exemplar assessment. Second, we
present the standardized regression coefficient of each (beta in) after controlling for
individual variations in demographic and structural characteristics to remove individual
differences that could contaminate the estimates of how idea elements in a journalistic
paradigm are related. Third, we present the standardized regression coefficients with all
role belief variables or all desired training variables entered as a single bloc after
demographic and structural characteristics. This is to assess how role belief or desired
training variables are constellated within each set. Finally, we present the standardized
regression coefficients from the final equation to assess how inter-relationships between
role belief and desired training variables may affect how each idea element is related to
media exemplar assessments.
Journalistic role beliefs. First, we focus on journalistic role belief variables. The
bivariate correlation coefficients show that praising Party organs is positively related to
beliefs of interpretive and popular advocacy roles (Table 3), reflecting the dual roles of
the news media prescribed or demanded by the Party journalism doctrine (Zhang, 2000).
Quite different from this pattern, praising elite foreign media is positively related to the
belief of disseminator role. These relationships are not diminished to be insignificant by
individual differences (beta in). The evidence thus clearly supports H
3b
but only partially
supports H
3a
. The predicted positive relationship between beliefs of adversarial role and
positive appraisals of foreign media, although in the predicted direction, fails to reach the


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