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Assessing Media Exemplars and Shifting Journalistic Paradigms: A Survey Study of Chinas Journalists
Unformatted Document Text:  29 significant relationships between emphasizing on the importance of Party propaganda, professional theories and ethics, as well as skills in journalism training and praising Party organs and Xinmin Evening are entirely consistent with the paradigm for journalism education under the Party-media system (Wu, 2002). They also confirm our observations of the curriculum structure and requirements for majors in various journalism programs. Contrary to this pattern, emphasizing on general liberal arts education relates positively to praising the elite foreign media and the Southern Weekend. Again, individual differences in demographics and structural positions do not account for these relationships (see “beta in” columns). However, there is a clear tension among the four areas of training. When four desired training variables are all entered as a single bloc, a few noticeable changes emerge. First, for both Party organ and Xinmin Evening, emphasizing on general liberal arts education is negatively related to positive appraisal of these media (beta=-.171, p<.01 for Party organs and beta=-.135, p<.05 for Xinmin Evening). In other words, in relative terms, Party journalism paradigm would place more emphasis on propaganda, journalistic theories and ethics (organized within the Party-press discourse, see Pan & Lu, 2002) at the expense of liberal arts education. Second, emphasizing on Party propaganda in journalism training is reduced to well below significance level (beta=.025) in the Xinmin Evening equation. This may, again, suggest the “division of labor” within the Party-journalism paradigm mentioned earlier. Third, training in journalistic skills becomes insignificant (beta=.076) for the Party-organ equation. Although the magnitude of the reduction is small ( ∆ =.097), the relatively less emphasis on skills in evaluating Party organs is still quite telling because traditionally, honing technical skills was greatly emphasized in the tradition of Party journalism (Pan

Authors: Pan, Zhongdang. and Chan, Joseph Man.
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29
significant relationships between emphasizing on the importance of Party propaganda,
professional theories and ethics, as well as skills in journalism training and praising Party
organs and Xinmin Evening are entirely consistent with the paradigm for journalism
education under the Party-media system (Wu, 2002). They also confirm our observations
of the curriculum structure and requirements for majors in various journalism programs.
Contrary to this pattern, emphasizing on general liberal arts education relates positively
to praising the elite foreign media and the Southern Weekend.
Again, individual differences in demographics and structural positions do not
account for these relationships (see “beta in” columns). However, there is a clear tension
among the four areas of training. When four desired training variables are all entered as a
single bloc, a few noticeable changes emerge. First, for both Party organ and Xinmin
Evening, emphasizing on general liberal arts education is negatively related to positive
appraisal of these media (beta=-.171, p<.01 for Party organs and beta=-.135, p<.05 for
Xinmin Evening). In other words, in relative terms, Party journalism paradigm would
place more emphasis on propaganda, journalistic theories and ethics (organized within
the Party-press discourse, see Pan & Lu, 2002) at the expense of liberal arts education.
Second, emphasizing on Party propaganda in journalism training is reduced to well below
significance level (beta=.025) in the Xinmin Evening equation. This may, again, suggest
the “division of labor” within the Party-journalism paradigm mentioned earlier. Third,
training in journalistic skills becomes insignificant (beta=.076) for the Party-organ
equation. Although the magnitude of the reduction is small (
=.097), the relatively less
emphasis on skills in evaluating Party organs is still quite telling because traditionally,
honing technical skills was greatly emphasized in the tradition of Party journalism (Pan


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