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Assessing Media Exemplars and Shifting Journalistic Paradigms: A Survey Study of China’s Journalists
Unformatted Document Text:  30 & Lu, 2002). These results indicate that the paramount importance in Party-journalism paradigm is on journalists serving as Party cadres in the political and ideological realm. There is an indication that desired training variables are related to evaluating Party-organ media exemplars more closely than elite foreign media exemplars. The unique variance ( āˆ† R 2 in the final equation) is 6.5% (p <.01) for the Party-organ equation and 5.1% for the Xinmin Evening equation (p<.01). They are insignificant in the other two equations. Role belief variables clearly overlap with the desired training variables. However, the general patterns of the relationships of individual variables with media exemplar assessments are not altered (see ā€œbeta finalā€ column). The relationships between the emphasis on liberal arts education and the assessments of elite foreign media and the Southern Weekend become only marginally significant (p<.10) but the direction remains the same. Exploring the Routes of Influences We now turn to the second research question. That is, what are the possible routes of influences on journalistsā€™ media exemplar assessments? To address this question, we used demographic and structural variables to predict each of the four media assessment variables. The results are shown in Table 5. Overall, this set of nine variables does not form a powerful predictive model. The overall R 2 ranges from 4.3% from the Party-organ equation to 10.4% from the Xinmin Evening equation. The weak predictive power of these equations indicates the weak or subtle individual-level variations in paradigm shifts. It is consistent with the evidence from comparative studies of journalists (see Zhu et al., 1997) and the findings from the

Authors: Pan, Zhongdang. and Chan, Joseph Man.
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30
& Lu, 2002). These results indicate that the paramount importance in Party-journalism
paradigm is on journalists serving as Party cadres in the political and ideological realm.
There is an indication that desired training variables are related to evaluating
Party-organ media exemplars more closely than elite foreign media exemplars. The
unique variance (
āˆ†
R
2
in the final equation) is 6.5% (p <.01) for the Party-organ equation
and 5.1% for the Xinmin Evening equation (p<.01). They are insignificant in the other
two equations. Role belief variables clearly overlap with the desired training variables.
However, the general patterns of the relationships of individual variables with media
exemplar assessments are not altered (see ā€œbeta finalā€ column). The relationships
between the emphasis on liberal arts education and the assessments of elite foreign media
and the Southern Weekend become only marginally significant (p<.10) but the direction
remains the same.
Exploring the Routes of Influences
We now turn to the second research question. That is, what are the possible routes
of influences on journalistsā€™ media exemplar assessments? To address this question, we
used demographic and structural variables to predict each of the four media assessment
variables. The results are shown in Table 5.
Overall, this set of nine variables does not form a powerful predictive model. The
overall R
2
ranges from 4.3% from the Party-organ equation to 10.4% from the Xinmin
Evening equation. The weak predictive power of these equations indicates the weak or
subtle individual-level variations in paradigm shifts. It is consistent with the evidence
from comparative studies of journalists (see Zhu et al., 1997) and the findings from the


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