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Assessing Media Exemplars and Shifting Journalistic Paradigms: A Survey Study of China’s Journalists
Unformatted Document Text:  33 exposure is positively related to positive appraisals of elite foreign media (r=.131, p<.05) and negatively related to positive appraisals of Xinmin Evening (r=-.125, p<.05). These coefficients do not remain significant in the regression models, but their directions remain and the measures of the predictor may be way too limited to capture the full scope of the impact of exposure to western media. Conclusion To recapitulate, this study, by analyzing data from surveys of China’s journalists and journalism students, is set to present evidence of shifting journalistic paradigms in China. The findings lend a strong support to the hypotheses and general expectations developed from integrating the theoretical literature and field observations. First, China’s journalists give different evaluations to media exemplars that embody two competing journalistic paradigms. They render elite foreign media to be closer to their ideal media and consider Party organs to be far away from such ideal. Second, different evaluations of media exemplars by China’s journalists are reflections of differences in their beliefs of journalistic roles in society. While the interpretive and popular advocacy roles, as they are commonly interpreted in the China’s journalism discourses (Pan & Lu, 2002), are related to their positive appraisals of Party organs, the disseminator role is related to their positive appraisals of elite foreign media. The adversarial role is seen incompatible with the other roles of the Party organs. Third, while praising Party organs is related to emphasizing on trainings in Party propaganda and Party-sanctioned journalism theories and ethics, praising elite foreign media is related to an emphasis on liberal arts education. Fourth, journalists’ views on Party organs and elite foreign media are closely related to

Authors: Pan, Zhongdang. and Chan, Joseph Man.
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33
exposure is positively related to positive appraisals of elite foreign media (r=.131, p<.05)
and negatively related to positive appraisals of Xinmin Evening (r=-.125, p<.05). These
coefficients do not remain significant in the regression models, but their directions remain
and the measures of the predictor may be way too limited to capture the full scope of the
impact of exposure to western media.
Conclusion
To recapitulate, this study, by analyzing data from surveys of China’s journalists
and journalism students, is set to present evidence of shifting journalistic paradigms in
China. The findings lend a strong support to the hypotheses and general expectations
developed from integrating the theoretical literature and field observations. First, China’s
journalists give different evaluations to media exemplars that embody two competing
journalistic paradigms. They render elite foreign media to be closer to their ideal media
and consider Party organs to be far away from such ideal. Second, different evaluations
of media exemplars by China’s journalists are reflections of differences in their beliefs of
journalistic roles in society. While the interpretive and popular advocacy roles, as they
are commonly interpreted in the China’s journalism discourses (Pan & Lu, 2002), are
related to their positive appraisals of Party organs, the disseminator role is related to their
positive appraisals of elite foreign media. The adversarial role is seen incompatible with
the other roles of the Party organs. Third, while praising Party organs is related to
emphasizing on trainings in Party propaganda and Party-sanctioned journalism theories
and ethics, praising elite foreign media is related to an emphasis on liberal arts education.
Fourth, journalists’ views on Party organs and elite foreign media are closely related to


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