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Assessing Media Exemplars and Shifting Journalistic Paradigms: A Survey Study of China’s Journalists
Unformatted Document Text:  46 Table 1 Shanghai Journalists’ Assessment of Various Media Exemplars (2002 Survey. How Close to the “Ideal Media” on a 1-5 Scale) Media Mean S.D. t-value 1 Individual Media Outlets: Southern Weekend 4.15 .90 26.33 CNN 4.02 1.05 19.86 Phoenix TV 3.99 .98 20.80 New York Times 3.82 1.09 15.36 BBC broadcasting 3.77 1.04 15.18 CCTV 3.69 1.11 12.70 Sina.com 3.54 1.08 10.26 Yahoo.com 3.48 1.02 9.66 Xinmin Evening 3.08 1.21 1.37 Liberation Daily 3.05 1.17 .83 People’s Daily 2.36 1.16 -11.34 Guangming Daily 2.36 1.05 -12.45 Aggregates: 2 Party organs 2.59 .92 -9.20 Foreign media 3.90 .88 21.03 Web media 3.51 .98 10.67 Notes: 1. Obtained via one-sample t-test against 3, the mid-point of the scale. All t-values except the two associated with Xinmin Evening and Liberation Daily are significant at the p < .01 level. 2. The above media outlets are grouped into three categories: The “Party organs” index is an average ratings of People’s Daily, CCTV, and Guangming Daily; the “foreign media” index is an average ratings of CNN, BBC broadcasting, New York Times, and Phoenix TV; the “web media” index is an average ratings of Sina.com and Yahoo.com (see Appendix A). The other two, Xinmin Evening &Southern Weekend were left alone for more detailed analysis. n = 420.

Authors: Pan, Zhongdang. and Chan, Joseph Man.
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46
Table 1
Shanghai Journalists’ Assessment of Various Media Exemplars
(2002 Survey. How Close to the “Ideal Media” on a 1-5 Scale)
Media Mean
S.D.
t-value
1
Individual Media Outlets:
Southern Weekend
4.15
.90
26.33
CNN 4.02
1.05
19.86
Phoenix TV
3.99
.98
20.80
New York Times
3.82
1.09
15.36
BBC broadcasting
3.77
1.04
15.18
CCTV 3.69
1.11
12.70
Sina.com 3.54
1.08
10.26
Yahoo.com 3.48
1.02
9.66
Xinmin Evening
3.08
1.21
1.37
Liberation Daily
3.05
1.17
.83
People’s Daily
2.36
1.16
-11.34
Guangming Daily
2.36
1.05
-12.45
Aggregates:
2
Party organs
2.59
.92
-9.20
Foreign media
3.90
.88
21.03
Web media
3.51
.98
10.67
Notes:
1. Obtained via one-sample t-test against 3, the mid-point of the scale. All t-values
except the two associated with Xinmin Evening and Liberation Daily are
significant at the p < .01 level.
2. The above media outlets are grouped into three categories: The “Party organs”
index is an average ratings of People’s Daily, CCTV, and Guangming Daily; the
“foreign media” index is an average ratings of CNN, BBC broadcasting, New
York Times
, and Phoenix TV; the “web media” index is an average ratings of
Sina.com and Yahoo.com (see Appendix A). The other two, Xinmin Evening &
Southern Weekend were left alone for more detailed analysis.
n = 420.


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