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Assessing Media Exemplars and Shifting Journalistic Paradigms: A Survey Study of Chinas Journalists
Unformatted Document Text:  51 Appendix A Index Building for Media Exemplar Assessments 1 Question wording: The following are some of the domestic and overseas news media outlets. On each of them, how far do you think it is from the ideal news medium in your mind? Please use a 5-point scale, where one means “very far” and 5 means “very close.” Chronbach’s alpha Indices and Questionnaire Items Practitioners Freshmen Seniors Graduates Party-organs .74 .67 .70 .78 People’s Daily .59 .45 .53 .64 CCTV .74 .61 .67 .77 Guangming Daily .66 .57 .57 .69 Liberation Daily 2 .70 .73 .75 .79 Elite foreign media .86 .86 .81 .84 New York Times .82 .83 .76 .80 Phoenix TV .89 .88 .86 .88 CNN .78 .79 .70 .74 BBC .79 .79 .74 .75 Web media .85 .86 .81 .81 Yahoo.com.cn -- -- -- -- Sina.com.cn -- -- -- -- Notes: 1. The cell entries in each index row (bold) are standardized alphas. The others are alphas if that item was removed from the overall index. 2. Changed to the local party-organ paper in each location in cohort surveys.

Authors: Pan, Zhongdang. and Chan, Joseph Man.
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51
Appendix A
Index Building for Media Exemplar Assessments
1
Question wording:
The following are some of the domestic and overseas news media outlets. On each of them, how
far do you think it is from the ideal news medium in your mind? Please use a 5-point scale,
where one means “very far” and 5 means “very close.”
Chronbach’s alpha
Indices and Questionnaire Items
Practitioners
Freshmen Seniors Graduates
Party-organs .74
.67
.70
.78
People’s Daily
.59
.45
.53
.64
CCTV .74
.61
.67
.77
Guangming Daily
.66
.57
.57
.69
Liberation Daily
2
.70 .73 .75 .79
Elite foreign media
.86
.86
.81
.84
New York Times
.82
.83
.76
.80
Phoenix TV
.89
.88
.86
.88
CNN .78
.79
.70
.74
BBC .79
.79
.74
.75
Web media
.85
.86
.81
.81
Yahoo.com.cn --
--
--
--
Sina.com.cn --
--
--
--
Notes:
1. The cell entries in each index row (bold) are standardized alphas. The others are alphas if
that item was removed from the overall index.
2. Changed to the local party-organ paper in each location in cohort surveys.


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