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Assessing Media Exemplars and Shifting Journalistic Paradigms: A Survey Study of Chinaís Journalists
Unformatted Document Text:  6 eroding the Party-press ideology and potentially, elevating the cannons of journalistic professionalism, such as objectivity and press freedom. Field research has shown that both are taking place in China‚Äôs journalism (Pan & Lu, 2002). These changes pit the party-journalism and professional journalism paradigms in a direct competition. The influence of the latter is on the rise, especially in the more opened regions such as Shanghai where this survey was conducted. Therefore, we predict, H 1a China‚Äôs journalists give more positive appraisals to elite western media than the domestic party-organ media. So far, we posed the elite western media and the domestic party-organ media as representing two competing paradigms. The situation in today‚Äôs China, after more than 20 years of economic reforms, is far more complex. Some researchers have shown that certain municipality party-organ papers have benefited from the rise of the consumer market in urban areas by gaining both circulation and advertising revenues (Chen & Guo, 1998). Guangzhou Daily, the party-organ paper in the capital city of Guangdong province adjacent to Hong Kong, for example, has been earning more advertising revenue than any other paper in the nation since the mid 1990s. Partly, the rise of urban papers is due to the structured advantages in resources that the party-organs enjoy under the party- press system (Chen & Guo, 1998). A clear example for such structured advantages is CCTV. As the only state-owned national TV network, it enjoys monopoly in the advertising market, earning more than 5 billion yuan (more than US$640 million) in 2000

Authors: Pan, Zhongdang. and Chan, Joseph Man.
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6
eroding the Party-press ideology and potentially, elevating the cannons of journalistic
professionalism, such as objectivity and press freedom. Field research has shown that
both are taking place in China’s journalism (Pan & Lu, 2002). These changes pit the
party-journalism and professional journalism paradigms in a direct competition. The
influence of the latter is on the rise, especially in the more opened regions such as
Shanghai where this survey was conducted. Therefore, we predict,
H
1a
China’s journalists give more positive appraisals to elite western media than the
domestic party-organ media.
So far, we posed the elite western media and the domestic party-organ media as
representing two competing paradigms. The situation in today’s China, after more than
20 years of economic reforms, is far more complex. Some researchers have shown that
certain municipality party-organ papers have benefited from the rise of the consumer
market in urban areas by gaining both circulation and advertising revenues (Chen & Guo,
1998). Guangzhou Daily, the party-organ paper in the capital city of Guangdong
province adjacent to Hong Kong, for example, has been earning more advertising revenue
than any other paper in the nation since the mid 1990s. Partly, the rise of urban papers is
due to the structured advantages in resources that the party-organs enjoy under the party-
press system (Chen & Guo, 1998). A clear example for such structured advantages is
CCTV. As the only state-owned national TV network, it enjoys monopoly in the
advertising market, earning more than 5 billion yuan (more than US$640 million) in 2000


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