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The Message Strategies of Saudi Arabiaís Image Restoration Campaign after 9/11
Unformatted Document Text:  Saudi Arabia‚Äôs Image Restoration Campaign 1 The Message Strategies of Saudi Arabia‚Äôs Image Restoration Campaign after 9/11 ABSTRACT Now more than ever countries are interested in maintaining their national images. Scholars are increasingly turning their attention to this new and important site for public relations. However, just like other organizations, countries at times face threats to their image, crises that are capable of being addressed with image repair discourse. This paper applies Image Restoration Discourse to Saudi Arabia‚Äôs attempt to repair its damaged reputation after the tragic events of 9/11. It was accused of supporting terrorism and of failing to support a possible U.S. attack on Iraq. Relying heavily on denial and bolstering, the image repair effort was partially successful at dispelling the first concern; it was notably less effective in responding to the second accusation.

Authors: Benoit, William. and Zhang, Juyan.
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background image
Saudi Arabia’s Image Restoration Campaign
1
The Message Strategies of Saudi Arabia’s Image Restoration Campaign after 9/11
ABSTRACT
Now more than ever countries are interested in maintaining their national images.
Scholars are increasingly turning their attention to this new and important site for public
relations. However, just like other organizations, countries at times face threats to their
image, crises that are capable of being addressed with image repair discourse. This paper
applies Image Restoration Discourse to Saudi Arabia’s attempt to repair its damaged
reputation after the tragic events of 9/11. It was accused of supporting terrorism and of
failing to support a possible U.S. attack on Iraq. Relying heavily on denial and
bolstering, the image repair effort was partially successful at dispelling the first concern;
it was notably less effective in responding to the second accusation.


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