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Exploring the Link Between the Concepts of Organization-Public Relationships and Organizational Reputations

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Abstract:

The purpose of this study is to explore the link between the concepts of organization-public relationships and organizational reputations. A case study of an environmental activist organization was conducted for this purpose. This study found that, according to their various degree of experience with the case organization, participants¡¯ evaluation of relationships and perception of reputations is differently linked. This study suggests that, even if an organization has been struggling with negative reputations, negative reputations can be improved by building good relationships with key publics. This is why public relations practitioners should concentrate on quality relationship management with key publics so as to demonstrate and enhance the value of public relations (i.e., the effectiveness of public relations) to an organization.

Most Common Document Word Stems:

relationship (255), public (226), organ (212), reput (211), relat (153), j (114), particip (110), grunig (109), measur (77), manag (76), studi (71), 2000 (70), eao (62), represent (62), p (60), 2002 (56), evalu (54), research (51), cognit (48), case (46), 2001 (43),

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Relationship management, reputation management
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Name: International Communication Association
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http://www.icahdq.org


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MLA Citation:

Yang, SungUn. and Mallabo, Jose. "Exploring the Link Between the Concepts of Organization-Public Relationships and Organizational Reputations" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA, May 27, 2003 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p112223_index.html>

APA Citation:

Yang, S. and Mallabo, J. , 2003-05-27 "Exploring the Link Between the Concepts of Organization-Public Relationships and Organizational Reputations" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p112223_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: The purpose of this study is to explore the link between the concepts of organization-public relationships and organizational reputations. A case study of an environmental activist organization was conducted for this purpose. This study found that, according to their various degree of experience with the case organization, participants¡¯ evaluation of relationships and perception of reputations is differently linked. This study suggests that, even if an organization has been struggling with negative reputations, negative reputations can be improved by building good relationships with key publics. This is why public relations practitioners should concentrate on quality relationship management with key publics so as to demonstrate and enhance the value of public relations (i.e., the effectiveness of public relations) to an organization.

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Document Type: .PDF
Page count: 35
Word count: 12063
Text sample:
Tracking Number: ICA-15-10266 1 Exploring the Link Between the Concepts of Organization-Public Relationships and Organizational Reputations (Tracking Number: ICA-15-10266) Paper submitted to Public Relations Division 53rd Annual Conference of ICA San Diego CA May 23-27 2003. Tracking Number: ICA-15-10266 2 Abstract The purpose of this study is to explore the link between the concepts of organization-public relationships and organizational reputations. A case study of an environmental activist organization was conducted for this purpose. This study found that according to
+ Direct Experience Reputational Imaginary Reputational Cognitive Evaluation Relationships Representations (Second-Order (Second-Order Relationships) Reputation) 2 For this study organizational reputation is conceptualized to cognitive representations that publics have of the organization following J. Grunig and Hung’s (2002) definition of organizational reputation.


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