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Authoritative Parenting and Drug-Prevention Practices: Implications for Anti-Drug Ads for Parents
Unformatted Document Text:  Drug Prevention Practices 12 think I should discuss specific strategies to avoid drug use with my child in the next six months; (c) in the next six months, those important to me think I should discuss with my child the people my child and I know who have been in trouble with drugs; (d) those important to me think I should closely monitor my child’s activities; (e) those important to me think I should require my child to be home by a specific time; (f) those important to me think I should know my child’s plans for the coming day; and (g) most people who are important to me think I should personally know my child’s friends. These items were parsed into three separate subjective norm measures to parallel the three attitudinal indices. The subjective norm about monitoring was retained as a single-item measure. The subjective norm regarding talking about drugs was created as an unweighted additive index of above items a, b, and c ( = .92). The subjective norm regarding awareness of your child’s environment was also created as an unweighted additive index of above items e, f, and g ( = .94). Intentions to engage in drug prevention behaviors. Seven items assessed parent’s intention to engage in specific drug prevention behaviors. On a 1 (not likely) to 7 (very likely) scale, participants were asked how likely it was in the next six months that they would: (a) discuss family rules about using drugs; (b) discuss specific strategies your child could use to stay away from drugs; (c) discuss people your child or you know who have gotten into trouble with drugs; (d) closely monitor your child’s daily activities; (e) require your child to be home by a specific time; (f) know what your child’s plans are for the coming day; and (g) personally know your child’s friends well. As with subjective norm, behavioral intention items were created to parallel the three

Authors: Stephenson, Michael., Atkinson, Joshua., Tschida, David. and Quick, Brian.
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Drug Prevention Practices 12

think I should discuss specific strategies to avoid drug use with my child in the next six months;
(c) in the next six months, those important to me think I should discuss with my child the people
my child and I know who have been in trouble with drugs; (d) those important to me think I
should closely monitor my child’s activities; (e) those important to me think I should require my
child to be home by a specific time; (f) those important to me think I should know my child’s
plans for the coming day; and (g) most people who are important to me think I should personally
know my child’s friends.
These items were parsed into three separate subjective norm measures to parallel the three
attitudinal indices. The subjective norm about monitoring was retained as a single-item measure.
The subjective norm regarding talking about drugs was created as an unweighted additive index
of above items a, b, and c ( = .92). The subjective norm regarding awareness of your child’s
environment was also created as an unweighted additive index of above items e, f, and g ( =
.94).
Intentions to engage in drug prevention behaviors. Seven items assessed parent’s
intention to engage in specific drug prevention behaviors. On a 1 (not likely) to 7 (very likely)
scale, participants were asked how likely it was in the next six months that they would: (a)
discuss family rules about using drugs; (b) discuss specific strategies your child could use to stay
away from drugs; (c) discuss people your child or you know who have gotten into trouble with
drugs; (d) closely monitor your child’s daily activities; (e) require your child to be home by a
specific time; (f) know what your child’s plans are for the coming day; and (g) personally know
your child’s friends well.
As with subjective norm, behavioral intention items were created to parallel the three


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