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Authoritative Parenting and Drug-Prevention Practices: Implications for Anti-Drug Ads for Parents
Unformatted Document Text:  Drug Prevention Practices 13 attitude indices. The strongest attitude-behavioral intention relationships will be detected when the action, context, and time of the attitude match that measured by the behavioral intention measure (Ajzen & Fishbein, 1980; also see Kim & Hunter, 1993b; Stiff, 1994). Intention to monitor was evaluated with above item d, intention to talk about drugs was created with an unweighted additive index of above items a, b, and c ( = .61), and intention to be aware of your child’s environment was also created with an unweighted additive index of above items e, f, and g ( = .79). Authoritative parent style. Nine items representing authoritative parenting were derived from Robinson, Mandleco, Olsen, & Hart’s (1995) parenting styles and dimensions questionnaire. Parents responded to the nine items on a 1 (never do this) to 7 (always do this) scale, parents responded to: (a) I am responsive to my child’s feelings and needs; (b) I take my child’s desires into account before asking the child to do something; (c) I encourage my child to talk about his/her troubles; (d) I give comfort and understanding when my child is upset; (e) I show respect for my child’s opinions by encouraging my child to express them; (f) I allow my child to give input into family rules; (g) I give my child reasons why rules should be obeyed; (h) I help my child to understand the impact of behavior; and (i) I explain the consequences of the child’s behaviors. These items were reliable ( = .71). Demographics. Parents reported their age, ethnicity, marital status, and the number of children living with them or away. Additionally, callers determined whether the respondent was the male or female parent or guardian. Results Descriptive statistics and correlations are provided in Table 1. H1 was tested with

Authors: Stephenson, Michael., Atkinson, Joshua., Tschida, David. and Quick, Brian.
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Drug Prevention Practices 13

attitude indices. The strongest attitude-behavioral intention relationships will be detected when
the action, context, and time of the attitude match that measured by the behavioral intention
measure (Ajzen & Fishbein, 1980; also see Kim & Hunter, 1993b; Stiff, 1994). Intention to
monitor was evaluated with above item d, intention to talk about drugs was created with an
unweighted additive index of above items a, b, and c ( = .61), and intention to be aware of your
child’s environment was also created with an unweighted additive index of above items e, f, and
g ( = .79).
Authoritative parent style. Nine items representing authoritative parenting were derived
from Robinson, Mandleco, Olsen, & Hart’s (1995) parenting styles and dimensions
questionnaire. Parents responded to the nine items on a 1 (never do this) to 7 (always do this)
scale, parents responded to: (a) I am responsive to my child’s feelings and needs; (b) I take my
child’s desires into account before asking the child to do something; (c) I encourage my child to
talk about his/her troubles; (d) I give comfort and understanding when my child is upset; (e) I
show respect for my child’s opinions by encouraging my child to express them; (f) I allow my
child to give input into family rules; (g) I give my child reasons why rules should be obeyed; (h) I
help my child to understand the impact of behavior; and (i) I explain the consequences of the
child’s behaviors. These items were reliable ( = .71).
Demographics. Parents reported their age, ethnicity, marital status, and the number of
children living with them or away. Additionally, callers determined whether the respondent was
the male or female parent or guardian.
Results
Descriptive statistics and correlations are provided in Table 1. H1 was tested with


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