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Authoritative Parenting and Drug-Prevention Practices: Implications for Anti-Drug Ads for Parents
Unformatted Document Text:  Drug Prevention Practices 19 Authoritative parenting interacted with subjective norms, but only on one of the three major dependent variables-being aware of the child’s environment (RQ2). Those least likely to be aware of their child’s environment are low authoritative parents who perceive little influence from important others to do so (see Figure 3). Otherwise, the relationship between subjective norms and behavioral intentions to be aware of the child’s environment is relatively unfazed by any level of authoritative parenting. Parent-Child Discussions About Drugs Of the three primary dependent variables, authoritative parenting was not a factor in parent-child discussions. That is, attitudes and subjective norms toward behavioral intentions to engage in parent-child discussions were not affected by any level of authoritative parenting. In light of the nonsignificant interaction, we examined the main effects of attitudes and subjective norms to determine which was a stronger predictor of behavioral intentions (RQ1). The data show that the subjective norm component was the strongest predictor of behavioral intentions for parents to engage in parent-child discussions about drugs. Hence, when significant others consider it important, one’s intent to have parent-child discussions about drugs are far more likely to occur. Although it is interesting that parents’ own attitudes are not more influential in instigating parent-child discussions about drugs, that is not entirely surprising. A Kaiser Family Foundation study offers insight into Miller’s (in press) findings, reporting that parents have difficulty talking with their children about tough issues like sex, violence, relationships, and drug and alcohol use (Salisbury, Zimmerman, & McHugh, 1999). When they do occur, Miller (in press) reports these discussions are more likely to be ongoing dialogues rather than in isolated sit-down

Authors: Stephenson, Michael., Atkinson, Joshua., Tschida, David. and Quick, Brian.
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Drug Prevention Practices 19
Authoritative parenting interacted with subjective norms, but only on one of the three
major dependent variables-being aware of the child’s environment (RQ2). Those least likely to
be aware of their child’s environment are low authoritative parents who perceive little influence
from important others to do so (see Figure 3). Otherwise, the relationship between subjective
norms and behavioral intentions to be aware of the child’s environment is relatively unfazed by
any level of authoritative parenting.
Parent-Child Discussions About Drugs
Of the three primary dependent variables, authoritative parenting was not a factor in
parent-child discussions. That is, attitudes and subjective norms toward behavioral intentions to
engage in parent-child discussions were not affected by any level of authoritative parenting. In
light of the nonsignificant interaction, we examined the main effects of attitudes and subjective
norms to determine which was a stronger predictor of behavioral intentions (RQ1). The data
show that the subjective norm component was the strongest predictor of behavioral intentions for
parents to engage in parent-child discussions about drugs. Hence, when significant others
consider it important, one’s intent to have parent-child discussions about drugs are far more
likely to occur.
Although it is interesting that parents’ own attitudes are not more influential in instigating
parent-child discussions about drugs, that is not entirely surprising. A Kaiser Family Foundation
study offers insight into Miller’s (in press) findings, reporting that parents have difficulty talking
with their children about tough issues like sex, violence, relationships, and drug and alcohol use
(Salisbury, Zimmerman, & McHugh, 1999). When they do occur, Miller (in press) reports these
discussions are more likely to be ongoing dialogues rather than in isolated sit-down


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