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Exploring the Link Between the Concepts of Organization-Public Relationships and Organizational Reputations
Unformatted Document Text:  Tracking Number: ICA-15-10266 17 May 3, 2001. Interviews for other four participants were conducted sometime between June and November 2001. The interviews were audio taped, and later analyzed. Organizational documents were also collected from the website of the organization and newspaper articles. Analysis All interviews were examined carefully to categorize the findings. Yin (1994) suggested a pattern matching logic as one of the most desirable way to analyze the data and find patterns, or common themes, for the analysis of case studies. After finding patterns and idiosyncratic insights in the results, according to the dimensions of relationships and categories of reputations, the researcher organized quotes “as evidences to support that the patterns exist or to show the nature of the idiosyncratic insight” (J. Gruing, 2002, p. 6). Ethical Considerations Although interviews were conducted via phone, it presents a minimal risk to some participants since the interviews were recorded. To protect privacy of participants, participants’ and the name of the organization that they work will be “completely confidential” throughout this paper. Only, the profession of the participants will be explained to make each participant’s comments distinct with one another. The case study organization will be also arbitrarily called “EAO” (Environmental Activist Organization) to make quotes easily without revealing its real name. In addition, the participation was completely voluntary, as was even responding to the initial e-mail solicitation. Further, as voluntary participants, they were informed to decline to answer specific questions or end their participation, if they wanted, at any time without penalty. Benefits of participation include expanding a body of knowledge in public relations, especially for relationships and reputations, and receiving a copy of the completed research paper upon request as a method of debriefing. The potential risks and benefits explained to participants before the interview questions were transmitted to them. Results Brief Background of the Case Organization The Korean government launched a major reclamation project on November 18, 1991. Environmentalists raised issues concerning water contamination, so the project has become a hot issue since then. The project was to make wetlands suitable for farming and industrial purposes. Environmentalists have claimed that the government’s reckless project will demolish the ecosystem, because the wetland in the area is a natural habitat for many invaluable species of animals and plants. Over the project, there have been severe conflicts

Authors: Yang, SungUn. and Mallabo, Jose.
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Tracking Number: ICA-15-10266
17
May 3, 2001. Interviews for other four participants were conducted sometime between June
and November 2001. The interviews were audio taped, and later analyzed. Organizational
documents were also collected from the website of the organization and newspaper articles.
Analysis
All interviews were examined carefully to categorize the findings. Yin (1994)
suggested a pattern matching logic as one of the most desirable way to analyze the data and
find patterns, or common themes, for the analysis of case studies. After finding patterns and
idiosyncratic insights in the results, according to the dimensions of relationships and
categories of reputations, the researcher organized quotes “as evidences to support that the
patterns exist or to show the nature of the idiosyncratic insight” (J. Gruing, 2002, p. 6).
Ethical Considerations
Although interviews were conducted via phone, it presents a minimal risk to some
participants since the interviews were recorded. To protect privacy of participants,
participants’ and the name of the organization that they work will be “completely
confidential” throughout this paper. Only, the profession of the participants will be explained
to make each participant’s comments distinct with one another. The case study organization
will be also arbitrarily called “EAO” (Environmental Activist Organization) to make quotes
easily without revealing its real name. In addition, the participation was completely
voluntary, as was even responding to the initial e-mail solicitation. Further, as voluntary
participants, they were informed to decline to answer specific questions or end their
participation, if they wanted, at any time without penalty.
Benefits of participation include expanding a body of knowledge in public relations,
especially for relationships and reputations, and receiving a copy of the completed research
paper upon request as a method of debriefing. The potential risks and benefits explained to
participants before the interview questions were transmitted to them.
Results
Brief Background of the Case Organization
The Korean government launched a major reclamation project on November 18,
1991. Environmentalists raised issues concerning water contamination, so the project has
become a hot issue since then. The project was to make wetlands suitable for farming and
industrial purposes. Environmentalists have claimed that the government’s reckless project
will demolish the ecosystem, because the wetland in the area is a natural habitat for many
invaluable species of animals and plants. Over the project, there have been severe conflicts


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